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Updated 1d ago
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Apple’s shares plunge after it hikes prices on iPads and laptops
Apple raised prices on all Macs, iPads, home devices, and the Vision Pro on Thursday. The company is offsetting surging memory and storage costs linked to AI demand. Shares dropped following the announcement, marking the stock's worst session in over a year.
What changed
Apple officially increased prices across multiple hardware lines to counter a global memory chip shortage.
Live updates
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Apple Shares Fall After Price Hikes on Macs and iPads
confidence 90%Apple raised prices on all Macs, iPads, home devices, and the Vision Pro on Thursday. The company is offsetting surging memory and storage costs linked to AI demand. Shares dropped following the announcement, marking the stock's worst session in over a year.
What's confirmed:
- Apple increased prices for all Macs, iPads, home devices, and the Vision Pro on Thursday.
- The price hikes are intended to offset rising costs caused by a shortage of memory chips and storage.
- Apple shares fell following the price increases.
- Tim Cook stated last week that the company would raise prices due to surging memory and storage costs.
Still unconfirmed:
- Apple stock sank 6%.
- The stock plunge erased 275 billion dollars.
- Apple has hinted that more price increases are to come.