Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme
Apple has announced its first-ever MacBook Pro models featuring touchscreens and OLED displays, reversing the company's long-standing policy against touch-enabled laptops. Revealed during an event where the company also showcased AirPods 5, the new machines launch on November 6. Base pricing starts at $2,899 for the 14-inch version and $3,399 for the 16-inch version, representing a notable price increase over previous generations. For users selecting every hardware upgrade, fully loaded configurations can push the total cost to $14,549.
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- ✓ Apple announced its first-ever MacBook Pro models with touchscreens.
- ✓ The new touchscreen MacBook Pro models launch on November 6.
- ✓ Base prices start at $2,899 for the 14-inch version and $3,399 for the 16-inch version.
- ✓ Fully loaded configurations with every hardware upgrade can cost up to $14,549 for the 16-inch model.
What changed
Apple introduced its first touchscreen MacBook Pro models with OLED displays, breaking its historical aversion to touch-enabled laptops and establishing a new pricing ceiling.
Live updates
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Apple Unveils Touchscreen MacBook Pro with Extreme Pricing
Apple has announced its first-ever MacBook Pro models featuring touchscreens and OLED displays, reversing the company's long-standing policy against touch-enabled laptops. Revealed during an event where the company also showcased AirPods 5, the new machines launch on November 6. Base pricing starts at $2,899 for the 14-inch version and $3,399 for the 16-inch version, representing a notable price increase over previous generations. For users selecting every hardware upgrade, fully loaded configurations can push the total cost to $14,549.
Why it matters
This release marks a major shift in Apple's product design philosophy, as the tech giant previously resisted adding touchscreens to its Mac lineup. The inclusion of OLED screens alongside touch capabilities aims to modernize the professional laptop tier. However, the steep financial barrier for maxed-out specifications sets a new high watermark for personal computer pricing.
What is confirmed
- Apple announced its first-ever MacBook Pro models with touchscreens.
- The new touchscreen MacBook Pro models launch on November 6.
- Base prices start at $2,899 for the 14-inch version and $3,399 for the 16-inch version.
- Fully loaded configurations with every hardware upgrade can cost up to $14,549 for the 16-inch model.
What to watch next
- Consumer reception and sales figures following the November 6 launch date.
- Reviews assessing the practical utility of the new OLED touchscreen interface on macOS.
confidence 100%Sources used for this update (18)
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- Reuters — Apple shows pricey touchscreen laptops, a first for the iPhone maker
- Ars Technica — Touchscreen MacBook Pro hands-on: OLED looks great on a Mac
- The New York Times — Apple Unveils Its First Touch-Screen MacBook Pro
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- www.businessinsider.com — Apple's First Touchscreen MacBook Pro Costs Nearly $3,000 ...
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