https://www.live-feeds.com/feed/apple-shares-fall-after-news-of-iphone-18-pro-order-cutsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-shares-fall-after-news-of-iphone-18-pro-order-cutshttps://www.live-feeds.com/feed/apple-shares-fall-after-news-of-iphone-18-pro-order-cuts#u131978Sun, 18 Oct 2026 13:36:35 +0000Apple shares dropped following reports that the company scaled back component orders for the iPhone 18 Pro and iPhone 18 Pro Max. Stock values fell more than 2.5 percent in early trading after Nikkei Asia reported lower-than-expected demand for the high-end devices. Analysts attribute the cooling consumer interest to higher memory costs and recent price increases, including a $100 price hike. Apple has not confirmed the production adjustment figures, which sources estimate involve reductions ranging from 15 to 20 percent.Why it mattersThe order reductions suggest that Apple's premium pric