Apple still charging 300% of costs on iPhone storage upgrades, says WSJ — Live Feedhttps://www.live-feeds.com/feed/apple-still-charging-300-of-costs-on-iphone-storage-upgrades-says-wsjContinuously updated, source-cited coverage. Apple Faces Scrutiny Over 300% Markup on iPhone Storage Upgradeshttps://www.live-feeds.com/feed/apple-still-charging-300-of-costs-on-iphone-storage-upgrades-says-wsjhttps://www.live-feeds.com/feed/apple-still-charging-300-of-costs-on-iphone-storage-upgrades-says-wsj#u191132Tue, 10 Nov 2026 12:27:32 +0000Apple continues to charge customers nearly three times the underlying cost for storage upgrades on its devices, according to a Wall Street Journal analysis. Upgrading an iPhone 18 Pro to 1TB costs consumers $600, while the flash components are estimated to cost Apple $192. This pricing strategy persists even as the company deals with climbing memory chip prices and broader component cost pressures that are impacting procurement margins and supply chains.Why it mattersComponent price increases have introduced fresh cost pressures across the technology sector, prompting warnings from Apple execu