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● LIVE Updated 26d ago · 15 sources tracked

Apple stock plunges after raising prices on MacBooks, iPads amid global memory crisis

Apple raised prices on 14 products, including all Macs and iPads, to offset soaring memory and storage costs. The company attributes these price increases to an AI-driven demand for chips. Apple shares fell following the announcement.

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What changed

Apple implemented price increases across its hardware lineup due to a global memory crisis.

Live updates

  1. Apple Stock Drops Following Price Hikes on Macs and iPads

    Apple raised prices on 14 products, including all Macs and iPads, to offset soaring memory and storage costs. The company attributes these price increases to an AI-driven demand for chips. Apple shares fell following the announcement.

    What's confirmed:

    • Apple raised prices on all MacBooks and iPads.
    • The price hikes are intended to offset rising memory and storage costs.
    • Apple stock fell following the price increases.
    • AI data center demand has driven the surge in memory costs.
    • The price increases included the Vision Pro, Apple TV, and HomePod devices.

    Still unconfirmed:

    • Some Apple price hikes exceeded 50%.
    • The cost of upgrading memory and storage has doubled.
    • Apple shares sank 6% after the price hikes.
    • Apple shares fell around 5% on June 25.
    • The stock plunge erased 275 billion dollars.
    confidence 90%