https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternusContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u65734Sat, 12 Sep 2026 03:02:37 +0000Apple launched the iPhone Duo, its first foldable smartphone, at a starting price of $1,999. Unveiled on September 9, the passport-shaped device aims to mainstream the foldable form factor through design and data privacy promises. The move puts Apple in direct competition with Samsung, which has led the foldable market since 2019, and Chinese firms like Huawei. While analysts suggest Apple could catalyze wider adoption of foldables, the launch has already sparked public mockery from competitors and internet users.Why it mattersCEO John Ternus led this hardware presentation, the first of his te https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u63874Thu, 10 Sep 2026 11:15:40 +0000Apple debuted its latest product lineup on September 9 at Apple Park, marking the first major hardware presentation led by new Chief Executive Officer John Ternus. The Surprise and Shine event featured the iPhone 18 Pro and iPhone 18 Pro Max, alongside the company's entry into foldable devices with a model referred to as the foldable iPhone Ultra or iPhone Duo. Shares dropped following the hardware announcements as investors weighed the foldable strategy, artificial intelligence plans, and potential price pressures caused by chip shortages.Why it mattersChief Executive Officer John Ternus https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u61848Tue, 08 Sep 2026 21:07:28 +0000CEO John Ternus will lead Apple's first major hardware launch on September 9 at 10:00 a.m. PT at Apple Park. The event, titled Surprise and Shine, is expected to feature the iPhone 18 Pro, iPhone 18 Pro Max, and the company's first foldable iPhone. Apple may be shifting to a staggered release strategy, potentially delaying the standard iPhone 18 and a budget iPhone 18e until spring 2027. Other expected announcements include new Apple Watches, AirPods, and smart home devices. Apple stock recently dropped to $319 ahead of the presentation.Why it mattersJohn Ternus assumed the CEO role https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u60910Tue, 08 Sep 2026 03:15:41 +0000CEO John Ternus will lead Apple's first major hardware launch on September 9 at 10:00 a.m. PT at Apple Park. The event will feature new iPhones, including a foldable model, and AI integration with Google. The lineup may include the iPhone 18 Pro, new Apple Watch models, and AirPods. Ternus took over as CEO on August 31 after Tim Cook stepped down. This product cycle is expected to extend through 2027 and introduces a staggered release strategy for the new devices.Why it mattersThis event marks the first keynote under Ternus's leadership following his appointment in late August. The s https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u58528Sat, 05 Sep 2026 22:56:39 +0000CEO John Ternus will lead Apple's first major hardware launch on September 9 at 10:00 a.m. PT in Cupertino. The Surprise and Shine event will feature more than 10 new products, including the latest iPhones and Apple Watches. This event initiates a product cycle expected to extend through 2027. While the iPhone 18 Pro and Pro Max are anticipated, the showcase may also introduce a foldable iPhone and updated AirPods as Ternus begins his tenure following his August 31 appointment.Why it mattersJohn Ternus replaced Tim Cook as CEO on August 31. This event serves as the first public test of hi https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u57826Sat, 05 Sep 2026 06:07:46 +0000Apple will host its first major product event under CEO John Ternus on September 9. The "Surprise and Shine" showcase begins at 1 PM ET. Expected reveals include the iPhone 18 Pro and Pro Max models. Several reports suggest Apple will introduce its first foldable iPhone during the presentation. The event marks the first public hardware launch since Ternus replaced Tim Cook on August 31.Why it mattersTernus previously described this launch as phenomenal in a staff memo. The company is managing a leadership transition while attempting to innovate Siri and AI integration. Apple stock ro https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u55996Thu, 03 Sep 2026 19:51:44 +0000Apple will hold a product event on September 9 to launch the iPhone 18 lineup, including a Pro Max model. This marks the first major event for CEO John Ternus, who replaced Tim Cook on August 31. Ternus described the upcoming launch as "phenomenal" in a memo to staff. The company faces challenges regarding AI integration and Siri innovation as it enters this transition. Apple stock has risen nearly 20% year-to-date as of September 2, outperforming the S&P 500 Index.Why it mattersThe leadership change comes at a time when Apple is under pressure to innovate its hardware and softwa https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u55092Thu, 03 Sep 2026 03:41:32 +0000Apple is preparing for a product event on September 9, its first major launch under new CEO John Ternus, who took over after Tim Cook stepped down on August 31. The event is expected to feature a new iPhone, possibly a foldable model, amid a RAM shortage and delays in AI launches. Ternus has described the event as a "huge launch".Why it mattersThe event marks a significant milestone for Ternus, who inherited a company valued between $4 trillion and $4.6 trillion. The new CEO faces immediate operational hurdles, including competition in the foldable phone market. Apple's Septembe https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u54774Wed, 02 Sep 2026 11:10:59 +0000Apple CEO John Ternus is preparing for a product event on September 9. Ternus assumed leadership after Tim Cook stepped down on August 31, ending a 15-year tenure. The new CEO inherits a company valued between $4 trillion and $4.6 trillion but faces immediate operational hurdles. These include a RAM shortage, delays in artificial intelligence launches, and competition in the foldable phone market. Ternus has described the upcoming event as a "huge launch" in his first internal memo to staff.Why it mattersThis is the first leadership change at Apple since August 2011. Ternus must now https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u53483Tue, 01 Sep 2026 03:16:34 +0000John Ternus is now Apple CEO, succeeding Tim Cook who stepped down on August 31. Ternus takes the helm just before Apple's September 9 event, where the iPhone 18 Pro and other hardware are expected to launch. This leadership change marks the first at Apple since August 2011. Ternus faces immediate challenges, including leading Apple's artificial intelligence strategy.Why it mattersThe CEO transition comes as Apple prepares to launch new products and faces increasing competition in the tech industry. Ternus inherits a company valued at $4.67T and must navigate Apple's AI strategy https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u53071Mon, 31 Aug 2026 11:30:39 +0000John Ternus becomes Apple CEO on September 1, succeeding Tim Cook who officially steps down on August 31. Ternus takes leadership just before the Surprise and shine event on September 9, where Apple is expected to launch the iPhone 18 Pro and other hardware. Ternus inherits a company valued at $4.67T and faces an immediate mandate to lead Apple's artificial intelligence strategy, including a rebuilt Siri powered by Google. This transition marks the first leadership change at the top of Apple since August 2011.Why it mattersTim Cook led Apple for 15 years, expanding the company's serv https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u51848Sat, 29 Aug 2026 14:06:13 +0000Apple will host its "Surprise and shine" hardware event on Wednesday, September 9, at 10 a.m. PDT in the Steve Jobs Theater. This marks the first major product launch for CEO John Ternus following the exit of Tim Cook. The company is expected to unveil the iPhone 18 Pro and may introduce its first foldable iPhone. Other anticipated reveals include the Apple Watch Series 12, a fourth-generation Apple Watch Ultra, and AirPods 5. Apple has not officially confirmed the specific models or the foldable device.Why it mattersJohn Ternus succeeds Tim Cook, who led the company for 15 years. Co https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u50629Fri, 28 Aug 2026 07:56:05 +0000Apple will host its annual fall hardware showcase on September 9 at the Steve Jobs Theater in Cupertino. The event begins at 10 a.m. PDT and marks the first major product launch under new CEO John Ternus. The company has issued invites for the event, titled Surprise and shine, where it is expected to reveal the next iPhone series. While the specific models remain unconfirmed by Apple, industry reports suggest the keynote will focus on the iPhone 18 Pro and potentially the company's first foldable device.Why it mattersJohn Ternus recently succeeded Tim Cook as CEO. This event serves as the