https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternusContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u53071Mon, 31 Aug 2026 11:30:39 +0000John Ternus becomes Apple CEO on September 1, succeeding Tim Cook who officially steps down on August 31. Ternus takes leadership just before the Surprise and shine event on September 9, where Apple is expected to launch the iPhone 18 Pro and other hardware. Ternus inherits a company valued at $4.67T and faces an immediate mandate to lead Apple's artificial intelligence strategy, including a rebuilt Siri powered by Google. This transition marks the first leadership change at the top of Apple since August 2011.Why it mattersTim Cook led Apple for 15 years, expanding the company's serv https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u51848Sat, 29 Aug 2026 14:06:13 +0000Apple will host its "Surprise and shine" hardware event on Wednesday, September 9, at 10 a.m. PDT in the Steve Jobs Theater. This marks the first major product launch for CEO John Ternus following the exit of Tim Cook. The company is expected to unveil the iPhone 18 Pro and may introduce its first foldable iPhone. Other anticipated reveals include the Apple Watch Series 12, a fourth-generation Apple Watch Ultra, and AirPods 5. Apple has not officially confirmed the specific models or the foldable device.Why it mattersJohn Ternus succeeds Tim Cook, who led the company for 15 years. Co https://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternushttps://www.live-feeds.com/feed/apple-to-launch-next-iphone-on-september-9-in-first-major-event-under-new-ceo-ternus#u50629Fri, 28 Aug 2026 07:56:05 +0000Apple will host its annual fall hardware showcase on September 9 at the Steve Jobs Theater in Cupertino. The event begins at 10 a.m. PDT and marks the first major product launch under new CEO John Ternus. The company has issued invites for the event, titled Surprise and shine, where it is expected to reveal the next iPhone series. While the specific models remain unconfirmed by Apple, industry reports suggest the keynote will focus on the iPhone 18 Pro and potentially the company's first foldable device.Why it mattersJohn Ternus recently succeeded Tim Cook as CEO. This event serves as the