Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO
Apple stock dropped 1.53 percent during the September 9 session after CEO John Ternus unveiled the iPhone 18 Pro, Pro Max, and the iPhone Duo foldable. The iPhone Duo is the most expensive handset the company has ever produced. While the event introduced an upgraded Siri and new Apple Watch and AirPods models, investors reacted with disappointment. Samsung mocked the foldable launch on social media, noting that Apple entered the folding phone market seven years after the South Korean company.
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- ✓ Apple shares fell 1.53 percent during the trading session on September 9.
- ✓ The iPhone 18 Pro and iPhone 18 Pro Max were introduced during the launch event.
- ✓ John Ternus led the event as the new CEO of Apple.
- ✓ Apple revealed its first foldable phone, the iPhone Duo.
What changed
Apple's stock price reaction and specific details regarding the iPhone Duo's price and features are now available.
Live updates
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Apple shares slide following iPhone 18 and first foldable launch
Apple stock dropped 1.53 percent during the September 9 session after CEO John Ternus unveiled the iPhone 18 Pro, Pro Max, and the iPhone Duo foldable. The iPhone Duo is the most expensive handset the company has ever produced. While the event introduced an upgraded Siri and new Apple Watch and AirPods models, investors reacted with disappointment. Samsung mocked the foldable launch on social media, noting that Apple entered the folding phone market seven years after the South Korean company.
Why it matters
This event marked the first product showcase led by John Ternus after he succeeded Tim Cook as CEO. The introduction of a foldable device represents the most significant change to Apple's release cadence in seven years.
What is confirmed
- Apple shares fell 1.53 percent during the trading session on September 9.
- The iPhone 18 Pro and iPhone 18 Pro Max were introduced during the launch event.
- John Ternus led the event as the new CEO of Apple.
- Apple revealed its first foldable phone, the iPhone Duo.
- The company launched new Apple Watch and AirPods models.
- Apple's stock closed at $315.34 on September 9.
Still unconfirmed
- The iPhone Duo costs $1,999 and ships October 23 without Face ID, a telephoto camera, or immediate Apple Pencil support.
- Samsung mocked Apple on social media for launching a foldable seven years after Samsung.
What to watch next
- Official confirmation of iPhone Duo shipping date and specifications
- Quarterly revenue reports showing the impact of higher handset prices
- Market reaction to the rollout of the upgraded Siri AI capabilities
confidence 95%Sources used for this update (6)
- www.livemint.com — Apple Stock Update: Shares slide after iPhone 18 launch; what investors should know
- www.zeebiz.com — Apple shares slip after iPhone 18 Pro, foldable iPhone launch
- www.cnbc.com — Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO
- www.dailymail.com — 'Let us know when you're done reheating our leftovers': Samsung pokes fun at Apple for launching its first foldable iPhone…seven years after its South Korean rival
- startupfortune.com — Apple's iPhone Duo Foldable Ships With Seven Real Compromises Attached
- www.today.com — Apple Unveils New Foldable Device iPhone Duo, 18Pro Models
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John Ternus becomes Apple CEO as company unveils foldable iPhone
John Ternus has assumed the role of Apple CEO and led the company's latest product launch on September 9, 2026. The event featured the introduction of the iPhone 18 lineup, including the company's first foldable device. Apple is positioning these new handsets with a focus on Siri's AI capabilities, emphasizing security and privacy to differentiate its technology from competitors. Other announced products include the iPhone 18 Pro and the Apple Watch 12.
Why it matters
Apple enters the foldable market after multiple generations of similar devices from Samsung and Google. The leadership transition to Ternus coincides with a strategic push to integrate AI into the iOS ecosystem.
What is confirmed
- John Ternus is the new CEO of Apple.
- Apple hosted a launch event on September 9, 2026.
- The company unveiled a foldable iPhone.
- The new product lineup includes the iPhone 18 and Apple Watch 12.
Still unconfirmed
- The foldable iPhone is called the Duo.
- The foldable iPhone is called the iPhone Ultra.
- The event was titled surprise and shine.
- Apple is focusing on Siri's new AI capabilities for the new phones.
What to watch next
- Official pricing and availability for the foldable iPhone
- Detailed technical specifications for the iPhone 18 Pro
- Market reaction to the leadership transition to John Ternus
confidence 90%Sources used for this update (9)
- AP News — Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO
- The New York Times — Apple Expected to Unveil a Folding iPhone at Annual Launch Event
- techxplore.com — New Apple CEO to unveil latest iPhone lineup
- CNET — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
- inc.com — The Biggest iPhone Release Since 2007: Everything Leaked Ahead of Apple’s Historic Event
- mashable.com — Apple Event livestream: See the new iPhone 18, meet new CEO John Ternus live
- www.dailymail.com — Apple is hosting its 'surprise and shine' event TODAY where it could unveil its first foldable iPhone - here's how you can watch live
- www.winnipegfreepress.com — Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO
- www.bostonglobe.com — New Apple CEO to unveil latest iPhone lineup
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