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Apple Top Executive Doesn't Want You To Use Screen Protector On iPhone: 'It Makes My Skin Crawl'

Apple's VP of Hardware Engineering stated that seeing users apply screen protectors to iPhones makes his "skin crawl." This sentiment follows the introduction of second-generation Ceramic Shield on the iPhone 17, which the company claims offers significantly improved durability and scratch resistance. Simultaneously, Apple is promoting the iPhone Duo, asserting that the device's hinge durability and nearly invisible crease will address previous criticisms of foldable screens. The executive has invited users to hold the company accountable for the Duo's hardware performance.

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  • ✓ Apple's VP of Hardware Engineering said using screen protectors on iPhones makes his "skin crawl".
  • ✓ Apple claims the iPhone Duo features a crease that has nearly disappeared.
  • ✓ The VP of Hardware Engineering told users to "hold us accountable" for the iPhone Duo's hinge durability.
🛡️ Source Corroboration: 6 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Apple's Hardware VP publicly criticized screen protector use and challenged users to test the iPhone Duo's hinge.

Live updates

  1. Apple Hardware VP Discourages iPhone Screen Protectors

    Apple's VP of Hardware Engineering stated that seeing users apply screen protectors to iPhones makes his "skin crawl." This sentiment follows the introduction of second-generation Ceramic Shield on the iPhone 17, which the company claims offers significantly improved durability and scratch resistance. Simultaneously, Apple is promoting the iPhone Duo, asserting that the device's hinge durability and nearly invisible crease will address previous criticisms of foldable screens. The executive has invited users to hold the company accountable for the Duo's hardware performance.

    Why it matters

    The push against screen protectors coincides with Apple's effort to market higher-grade glass materials. The iPhone Duo represents Apple's entry into the foldable market, where crease visibility and hinge failure are primary consumer concerns.

    What is confirmed

    • Apple's VP of Hardware Engineering said using screen protectors on iPhones makes his "skin crawl".
    • Apple claims the iPhone Duo features a crease that has nearly disappeared.
    • The VP of Hardware Engineering told users to "hold us accountable" for the iPhone Duo's hinge durability.

    Still unconfirmed

    • The iPhone 17 uses a second-generation Ceramic Shield with significantly improved scratch resistance and durability.
    • The VP of Hardware Engineering is named Malibu.

    What to watch next

    • Independent durability tests of the iPhone Duo hinge and crease
    • Third-party scratch tests of the iPhone 17 Ceramic Shield glass
    Sources used for this update (6)
    1. TechRadar — ‘A lot of blood, sweat, and tears went into that’: Apple’s new VP of Hardware Engineering says he wants you to ‘hold us accountable’ for the iPhone Duo’s hinge durability
    2. MacRumors — Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
    3. Digital Trends — Apple explains how it made the iPhone Duo crease nearly disappear
    4. NDTV — Apple Top Executive Doesn't Want You To Use Screen Protector On iPhone: 'It Makes My Skin Crawl'
    5. PhoneArena — Apple is confident the iPhone Duo’s crease will prove naysayers wrong, and I’d love that to be true
    6. news.qq.com — iPhone就不应该贴膜！苹果硬件副总裁直言：看到用户贴膜“浑身不自在”
    confidence 90%
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