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Are Snap's $2,195 smart glasses the next big thing in tech?

Snap has introduced Specs, its first consumer-grade augmented reality glasses, designed for a post-smartphone future. The device is available for pre-order with shipping expected in fall 2026. Market reaction has been mixed, with the company's stock declining following the reveal.

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What changed

Snap unveiled the Specs AR glasses at AWE 2026 on June 16.

Live updates

  1. Snap Launches Specs AR Glasses for $2,195

    Snap has introduced Specs, its first consumer-grade augmented reality glasses, designed for a post-smartphone future. The device is available for pre-order with shipping expected in fall 2026. Market reaction has been mixed, with the company's stock declining following the reveal.

    What's confirmed:

    • The Specs AR glasses are priced at $2,195.
    • The device features dual Snapdragon chips and a 51-degree FOV display.
    • Pre-orders are open with a $200 refundable deposit.
    • The glasses are scheduled to ship in fall 2026.
    • CEO Evan Spiegel is positioning the product as part of a post-smartphone future.
    • Snap's stock price declined after the product unveiling.
    • The device includes contextual AI.

    Still unconfirmed:

    • The development costs for the glasses were an insane amount according to analyst estimates.
    • The product design is horrendous and lacks style.
    • The glasses bend the wearer's ears.
    confidence 95%