At Dreamforce, Marc Benioff is king. But can he defend his throne? — Live Feedhttps://www.live-feeds.com/feed/at-dreamforce-marc-benioff-is-king-but-can-he-defend-his-throneContinuously updated, source-cited coverage. Salesforce CEO Marc Benioff Pushes AI Regulation and Growth at Dreamforcehttps://www.live-feeds.com/feed/at-dreamforce-marc-benioff-is-king-but-can-he-defend-his-thronehttps://www.live-feeds.com/feed/at-dreamforce-marc-benioff-is-king-but-can-he-defend-his-throne#u73939Fri, 18 Sep 2026 04:46:27 +0000Salesforce CEO Marc Benioff used Dreamforce to address AI integration challenges and the need for industry self-regulation to avoid lawsuits. While Benioff warned that AI must not become "social media 2.0," he dismissed claims of a "SaaSpocalypse," projecting $50 Bn in revenue for FY27. Benioff and Anthropic's CEO agreed that businesses require more assistance to implement AI effectively. Despite these growth projections, discussions regarding a potential AI slowdown appeared on the Dreamforce stage as the company seeks to maintain its market leadership.Why it mattersD