Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs — Live Feedhttps://www.live-feeds.com/feed/audemars-piguet-says-its-royal-pop-collaboration-with-swatch-is-breaking-sales-records-despite-luxury-watch-slump-and-taContinuously updated, source-cited coverage. Audemars Piguet's Royal Pop breaks sales recordshttps://www.live-feeds.com/feed/audemars-piguet-says-its-royal-pop-collaboration-with-swatch-is-breaking-sales-records-despite-luxury-watch-slump-and-tahttps://www.live-feeds.com/feed/audemars-piguet-says-its-royal-pop-collaboration-with-swatch-is-breaking-sales-records-despite-luxury-watch-slump-and-ta#u95725Fri, 02 Oct 2026 23:41:36 +0000Audemars Piguet reports record sales and engagement after its Royal Pop collaboration with Swatch, defying the luxury watch slump and tariffs. The $400 watch sold out in minutes, boosting demand for the brand's higher-end timepieces. This unusual partnership has been a rare bright spot in the Swiss watch market.Why it mattersThe luxury watch market has been experiencing a downturn, and new US tariffs have added to the challenges. Audemars Piguet's collaboration with Swatch, a more affordable brand, has helped the company reach a wider audience and generate buzz around its products. T