Bank of America drops bombshell verdict on Nike stock
Bank of America downgraded Nike to sell and slashed its price target from $47 to $30 on September 25, 2026, citing a stalled turnaround, weak sales in China, margin pressure, and a payout ratio above 100 percent. The bearish rating drove Nike stock down nearly 10 percent in premarket trading. Wall Street enthusiasm for the apparel giant has dropped to its lowest level in 25 years. The severe downgrade precedes Nike reporting its fiscal first-quarter results after the market close on October 1, 2026.
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- ✓ Bank of America downgraded Nike stock to sell on September 25, 2026.
- ✓ Bank of America cut its Nike price target from $47 to $30.
- ✓ Nike stock fell nearly 10 percent in premarket trading following the downgrade.
- ✓ Wall Street fandom for Nike reached its lowest level in 25 years.
What changed
Bank of America downgraded Nike stock to sell and reduced its target price to $30.
Live updates
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Bank of America Cuts Nike to Sell, Warning of Stalled Turnaround
Bank of America downgraded Nike to sell and slashed its price target from $47 to $30 on September 25, 2026, citing a stalled turnaround, weak sales in China, margin pressure, and a payout ratio above 100 percent. The bearish rating drove Nike stock down nearly 10 percent in premarket trading. Wall Street enthusiasm for the apparel giant has dropped to its lowest level in 25 years. The severe downgrade precedes Nike reporting its fiscal first-quarter results after the market close on October 1, 2026.
Why it matters
Nike shares have declined significantly, falling nearly 50 percent amid persistent operational headwinds and a slower-than-expected recovery. Bank of America warns that the company faces rising risks and a delayed recovery, dragging its stock price lower. Wall Street analysts continue to lower their expectations as the athletic brand struggles with its ongoing turnaround efforts.
What is confirmed
- Bank of America downgraded Nike stock to sell on September 25, 2026.
- Bank of America cut its Nike price target from $47 to $30.
- Nike stock fell nearly 10 percent in premarket trading following the downgrade.
- Wall Street fandom for Nike reached its lowest level in 25 years.
- Nike reported fiscal first-quarter results on October 1, 2026, after the close.
Still unconfirmed
- An analyst predicts Nike stock could fall to $30 after an S&P 100 drop.
What to watch next
- Evaluate market reaction and earnings performance following Nike's October 1, 2026 fiscal first-quarter results.
- Monitor further Wall Street analyst revisions and whether additional firms downgrade Nike stock.
confidence 100%Sources used for this update (22)
- thestreet.com — Bank of America drops bombshell verdict on Nike stock
- WWD — Analyst Predicts Nike Stock Could Fall to $30 After S&P 100 Drop
- New York Post — Adding up sports’ swings and misses — including Nike’s plummeting stock
- Bloomberg.com — Wall Street’s Nike Fandom Lowest in 25 Years as BofA Downgrades
- Yahoo Finance — Should You Buy Nike Stock Before Oct. 1?
- Seeking Alpha — Nike Earnings Preview: Only Bullish Aspect To The Stock Is The Extreme Bearishness (NKE)
- www.cnbc.com — 'Risks are rising' for Nike's turnaround, Bank of America says
- finance.yahoo.com — Bank of America drops bombshell verdict on Nike stock
- flipboard.com — Nike Prepares Ja Morant's Twelve Time Silhouette for "Halloween"
- flipboard.com — The Pokémon Company and European Space Agency Unveil World Space Week Collection
- www.fool.com — Nike Is Down Nearly 50%, and Wall Street Analysts Keep Downgrading It. Here's Why History Says They're Missing the Bigger Picture.
- swingtradebot.com — Bank of America drops bombshell verdict on Nike stock
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