Buc-ee’s gets $850K in trademark lawsuit against North Charleston clothing store
A South Carolina clothing company, Born United, must pay Buc-ee's $850,000 and destroy all merchandise featuring the travel center chain's beaver mascot. The legal action follows the sale of "Tac-Bucc" products, which featured a tactical version of the company's logo. Under a consent judgment, Born United is permanently barred from using the mascot or any related trademarks. The company must cease all sales of the infringing clothing as part of the settlement.
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- ✓ Born United must pay Buc-ee's $850,000 for trademark infringement.
- ✓ The clothing company is ordered to stop selling merchandise featuring the Buc-ee's beaver logo.
- ✓ Born United must destroy all merchandise depicting the mascot.
- ✓ The dispute involved products marketed under the name Tac-Bucc.
What changed
A court order and consent judgment now require Born United to pay $850,000 and destroy all Tac-Bucc merchandise.
Live updates
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Born United to pay Buc-ee's $850,000 in trademark dispute
A South Carolina clothing company, Born United, must pay Buc-ee's $850,000 and destroy all merchandise featuring the travel center chain's beaver mascot. The legal action follows the sale of "Tac-Bucc" products, which featured a tactical version of the company's logo. Under a consent judgment, Born United is permanently barred from using the mascot or any related trademarks. The company must cease all sales of the infringing clothing as part of the settlement.
Why it matters
Buc-ee's actively protects its intellectual property to maintain brand exclusivity. This case centers on the unauthorized use of its mascot for a tactical-themed apparel line. The dispute involves a retailer based in the North Charleston and Summerville areas.
What is confirmed
- Born United must pay Buc-ee's $850,000 for trademark infringement.
- The clothing company is ordered to stop selling merchandise featuring the Buc-ee's beaver logo.
- Born United must destroy all merchandise depicting the mascot.
- The dispute involved products marketed under the name Tac-Bucc.
- The legal action involved a South Carolina business.
What to watch next
- Confirmation of the destruction of all Tac-Bucc inventory
- Payment verification of the $850,000 judgment
confidence 100%Sources used for this update (10)
- Live 5 News — Buc-ee’s gets $850K in trademark lawsuit against North Charleston clothing store
- WCAX — Clothing company ordered to pay Buc-ee’s $850,000 for trademark infringement
- Chron — South Carolina company ordered to pay Buc-ee's $850,000
- Post and Courier — Charleston temps dip below 90s. Plus, Summerville store settles trademark dispute with Buc-ee’s.
- Yahoo Finance — Buc-ee's wins $850K in trademark lawsuit against South Carolina business
- WCIV — Born United ordered to stop selling Buc-ee’s beaver logo clothing, pay $850K damages
- Post and Courier — SC clothing store agrees to pay Buc-ee’s $850,000 in trademark lawsuit
- www.usatoday.com — Buc-ee's continues to protect its beaver logo. It just won $850K
- www.aol.com — Clothing store ordered to pay $850K to Buc-ee’s over trademark infringement
- www.lawcommentary.com — Buc-ee’s Gets $850K Judgment, South Carolina Retailer Must Destroy ‘Tac-Bucc’ Beaver Merch
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