Budweiser's 9/11 Tribute Aired Once During the 2002 Super Bowl and People Still Remember It
Anheuser-Busch will air its 9/11 tribute commercial for the fourth time in over 25 years. The advertisement, featuring Budweiser Clydesdales, originally premiered during the 2002 Super Bowl as a memorial following the September 11 attacks. While the ad is remembered as an iconic piece of broadcasting, reports indicate the project almost did not happen. The upcoming broadcast marks a rare return to air for the specific spot, which has functioned as a quiet memorial for the American public since its debut.
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- ✓ Budweiser aired a 9/11 tribute during the 2002 Super Bowl.
- ✓ The commercial features Clydesdales.
What changed
Anheuser-Busch announced the commercial will air for the fourth time in more than 25 years.
Live updates
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Anheuser-Busch to re-air 9/11 tribute commercial
Anheuser-Busch will air its 9/11 tribute commercial for the fourth time in over 25 years. The advertisement, featuring Budweiser Clydesdales, originally premiered during the 2002 Super Bowl as a memorial following the September 11 attacks. While the ad is remembered as an iconic piece of broadcasting, reports indicate the project almost did not happen. The upcoming broadcast marks a rare return to air for the specific spot, which has functioned as a quiet memorial for the American public since its debut.
Why it matters
The 2002 Super Bowl served as a major cultural touchstone for a grieving nation. Budweiser used its famous Clydesdales to create a somber tribute rather than a traditional sales pitch. This shifted the brand's typical advertising tone to align with the national mood of the era.
What is confirmed
- Budweiser aired a 9/11 tribute during the 2002 Super Bowl.
- The commercial features Clydesdales.
Still unconfirmed
- The commercial is airing for the fourth time in over 25 years.
What to watch next
- Official statement from Anheuser-Busch regarding the reason for the re-airing.
confidence 80%Sources used for this update (4)
- Country Thang Daily — Budweiser's 9/11 Tribute Aired Once During the 2002 Super Bowl and People Still Remember It
- FOX 2 — Budweiser’s iconic 9/11 Super Bowl ad almost didn’t happen
- spectrumlocalnews.com — Anheuser-Busch commercial to air for fourth time in 25+ years
- Q106.5 — How A Single Clydesdale Commercial Became America's Quiet Memorial After September 11
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