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Caitlin Clark becomes first-ever brand partner for Dick's Sporting Goods and Foot Locker

Basketball star Caitlin Clark signed a multiyear partnership with Dick's Sporting Goods and Foot Locker, becoming the first individual athlete to serve as a brand partner for both retailers. The exclusive deal unites the major sports and footwear companies with the Indiana Fever guard to drive global campaigns, signature products, and fan activations. Clark called the agreement a full-circle moment, noting that Dick's was a regular stop for her before sports seasons when she was growing up. The announcement arrives during the WNBA offseason, following her previous deal with Nike.

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  • ✓ Caitlin Clark signed a multiyear partnership with Dick's Sporting Goods and Foot Locker.
  • ✓ Clark is the first athlete to sign as a brand partner for both retailers.
  • ✓ The partnership will feature global campaigns, signature products, and fan activations.
  • ✓ Dick's Sporting Goods, Inc. announced the deal on November 4, 2026.
🛡️ Source Corroboration: 16 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Dick's Sporting Goods and Foot Locker announced a multiyear joint partnership making Caitlin Clark their first-ever athlete brand partner.

Live updates

  1. Caitlin Clark Signs Historic Brand Deal with Dick's and Foot Locker

    Basketball star Caitlin Clark signed a multiyear partnership with Dick's Sporting Goods and Foot Locker, becoming the first individual athlete to serve as a brand partner for both retailers. The exclusive deal unites the major sports and footwear companies with the Indiana Fever guard to drive global campaigns, signature products, and fan activations. Clark called the agreement a full-circle moment, noting that Dick's was a regular stop for her before sports seasons when she was growing up. The announcement arrives during the WNBA offseason, following her previous deal with Nike.

    Why it matters

    The partnership represents a significant commercial milestone for both retail chains as they tap into the surging popularity of women's basketball and sneaker culture. Foot Locker and Dick's Sporting Goods have deep roots in sport and maintain broad connections with fans globally. This agreement adds another major commercial milestone to Clark's portfolio during the WNBA offseason.

    What is confirmed

    • Caitlin Clark signed a multiyear partnership with Dick's Sporting Goods and Foot Locker.
    • Clark is the first athlete to sign as a brand partner for both retailers.
    • The partnership will feature global campaigns, signature products, and fan activations.
    • Dick's Sporting Goods, Inc. announced the deal on November 4, 2026.

    What to watch next

    • The rollout of specific global campaigns and signature products resulting from the partnership.
    • Future fan activations and events featuring Caitlin Clark under the Dick's Sporting Goods and Foot Locker banners.
    Sources used for this update (18)
    1. Fox Business — Caitlin Clark becomes first-ever brand partner for Dick's Sporting Goods and Foot Locker
    2. Yahoo Sports — Caitlin Clark announces historic brand partnership deal
    3. Bleacher Report — Caitlin Clark Lands Historic Contract with Dick's and Foot Locker Following Nike Deal
    4. CNBC — Caitlin Clark signs as first-ever brand partner with Dick's and Foot Locker
    5. Bloomberg.com — Caitlin Clark Inks Deal to Become Face of Dick’s Sporting Goods
    6. Chain Store Age — Caitlin Clark signed as first-ever brand partner for Dicks, Foot Locker
    7. Yahoo Sports — Caitlin Clark Announces Historic Personal News Amid WNBA Offseason
    8. New York Post — How ‘two-day story’ thinking has guided Caitlin Clark through intense spotlight
    9. WTHR — Fever star Caitlin Clark signs partnership with DICK's Sporting Goods, Foot Locker
    10. www.foxbusiness.com — Caitlin Clark becomes first-ever brand partner for Dick's ...
    11. www.prnewswire.com — DICK'S Sporting Goods, Inc. Signs Caitlin Clark as First-Ever ...
    12. www.cnbc.com — Caitlin Clark signs as first brand partner with Dick's, Foot ...
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