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<rss version="2.0"><channel><title>Carvana’s new vehicle strategy turns dealership into ‘playground,’ test-drive center with sales all online — Live Feed</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Carvana Tests New-Car Retail Pilot with Digital Concierge Model</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><guid isPermaLink="false">https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online#u18252</guid><pubDate>Tue, 30 Jun 2026 03:56:40 +0000</pubDate><description>Carvana is piloting a new-car sales strategy that replaces traditional dealership lots with themed playgrounds. The model utilizes a digital cube in Dallas to remove commissioned salespeople and haggling. All purchases are completed online.What's confirmed:Carvana&amp;#039;s new-car sales pilot aims to reshape auto retail.The company&amp;#039;s digital cube at its Dallas dealership removes traditional haggling and commissioned salespeople.Carvana allows users to buy, sell, or trade cars 100% online via its app.Customers can choose vehicle delivery to their door or pickup at a Car Vending Machine.Still</description></item>
<item><title>Carvana replaces traditional lots with themed playgrounds for Stellantis</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><guid isPermaLink="false">https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online#u8810</guid><pubDate>Mon, 22 Jun 2026 21:11:55 +0000</pubDate><description>Carvana is transitioning its new vehicle sales model by creating themed playgrounds instead of standard dealership lots. Customers use these sites as test-drive centers while completing all purchases online. The strategy aims to remove sales pressure and haggling from the buying process.What's confirmed:Carvana is using a network of Stellantis dealerships as test-drive centers.Vehicle sales are conducted entirely online.The new model replaces traditional dealership lots with themed playgrounds.Still unconfirmed:The Stellantis franchise includes personalized displays.The new centers operate wit</description></item>
<item><title>Carvana expands into new car market via Stellantis dealerships</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><guid isPermaLink="false">https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online#u6711</guid><pubDate>Sun, 21 Jun 2026 01:20:18 +0000</pubDate><description>Carvana is shifting its online model to new vehicle sales. The company is utilizing a network of Stellantis dealerships as test-drive centers. These locations act as playgrounds where customers can view cars before buying online.What's confirmed:Carvana is selling new cars through a network of Stellantis dealerships.The company has opened a Test Drive Center at a brick-and-mortar Stellantis showroom.Still unconfirmed:The new vehicle franchise for Stellantis includes personalised displays.</description></item>
<item><title>Carvana Launches New-Car Test-Drive Center in Dallas</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><guid isPermaLink="false">https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online#u4989</guid><pubDate>Fri, 19 Jun 2026 20:11:58 +0000</pubDate><description>Carvana is testing a new retail model in Dallas by converting dealerships into test-drive centers described as playgrounds. These sites allow customers to experience vehicles without sales pressure. All purchases must be completed through Carvana&amp;#039;s online platform.What's confirmed:Carvana opened a new-car test-drive center at its Dallas Chrysler-Dodge-Jeep-Ram store.The Dallas location functions as a themed playground where customers can test vehicles without on-site sales.Every vehicle purchase must be completed via the company&amp;#039;s online platform.Carvana has purchased seven Stellanti</description></item>
<item><title>Carvana Expands Into New Vehicle Market With Test-Drive Centers</title><link>https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online</link><guid isPermaLink="false">https://www.live-feeds.com/feed/carvana-s-new-vehicle-strategy-turns-dealership-into-playground-test-drive-center-with-sales-all-online#u3961</guid><pubDate>Fri, 19 Jun 2026 00:22:03 +0000</pubDate><description>Carvana is acquiring franchised new-car dealerships to create physical test-drive centers. These locations act as playgrounds for customers, though all actual vehicle sales remain online. The strategy focuses on Stellantis brands to expand the company&amp;#039;s reach.What's confirmed:Carvana has purchased seven new vehicle franchises that primarily sell Chrysler, Dodge, Jeep, and Ram brands.The company is converting dealerships into test-drive centers.Vehicle sales at these new Stellantis stores are conducted online rather than on-site.Carvana is expanding its business model into new vehicles.Sti</description></item>
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