https://www.live-feeds.com/feed/children-s-clothing-retailer-carter-s-is-rebranding-to-appeal-to-a-new-generation-of-parentsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/children-s-clothing-retailer-carter-s-is-rebranding-to-appeal-to-a-new-generation-of-parentshttps://www.live-feeds.com/feed/children-s-clothing-retailer-carter-s-is-rebranding-to-appeal-to-a-new-generation-of-parents#u70065Wed, 16 Sep 2026 09:20:12 +0000Children's clothing retailer Carter's is launching a brand refresh designed to appeal to millennial and Gen Z parents. The update includes a new logo, an evolved brand promise, and a marketing push titled the Watch Them Glow campaign. The rollout is scheduled across 2026 and 2027. This shift arrives while Q1 sales improved, though the company's profits and stock remain under pressure. Industry reports from CNBC, Marketing Dive, Modern Retail, and USA Today outline how legacy brands are modernizing their identities to capture the newest generation of consumers.Why it mattersRetai