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Circana: Nintendo Switch 2 helped US physical game spending increase year-on-year for first time since 2009

The Nintendo Switch 2 has contributed to the first year-on-year increase in US physical game spending since 2009. This growth is accompanied by significant declines in PlayStation and Xbox hardware sales. The Switch 2 is the second fastest-selling hardware in US history after its first 12 months.

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What changed

A recent price drop for the Nintendo Switch 2 Mario Kart World Console Bundle was reported.

Live updates

  1. Nintendo Switch 2 boosts US physical game spending

    The Nintendo Switch 2 has contributed to the first year-on-year increase in US physical game spending since 2009. This growth is accompanied by significant declines in PlayStation and Xbox hardware sales. The Switch 2 is the second fastest-selling hardware in US history after its first 12 months.

    What's confirmed:

    • The Nintendo Switch 2 has fueled the first year-on-year rise in US physical game spending since 2009.
    • The Nintendo Switch 2 is the second fastest-selling hardware in US history after its first 12 months.
    • This growth occurs as PlayStation and Xbox hardware sales face significant declines.

    Still unconfirmed:

    • The Grade A Refurb Nintendo Switch 2 Mario Kart World Console Bundle recently dropped to $419 at Woot.
    confidence 90%

  2. Nintendo Switch 2 Drives First US Physical Game Spending Increase Since 2009

    The Nintendo Switch 2 has fueled the first year-on-year rise in US physical game spending since 2009. The console is the second fastest-selling hardware in US history after its first 12 months. This growth occurs as PlayStation and Xbox hardware sales face significant declines.

    What's confirmed:

    • US physical game spending grew 3% to $1.6 billion in the year ending May 2026.
    • The Nintendo Switch 2 is the second fastest-selling video game hardware in US tracker history.
    • The Nintendo Switch 2 sold 5.9 million units in the US during its first 12 months.
    • Only the Game Boy Advance exceeds the Switch 2's first-year US sales with 6.5 million units.
    • The Nintendo Switch 2 was the best-selling hardware platform in both units and dollars for May 2026 and 2026 year-to-date.
    • Xbox and PlayStation hardware unit sales in the US hit record lows in May 2026.

    Still unconfirmed:

    • Circana senior director Mat Piscatella suggests the rise in boxed sales is likely a temporary blip.
    • RAM shortages are increasing the prices of rival handhelds.
    • Price increases for PS5 and Xbox Series X|S contributed to the collapse in their sales.
    confidence 100%