https://www.live-feeds.com/feed/coca-cola-hires-rob-gehring-from-monster-energy-to-run-its-north-american-operationsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/coca-cola-hires-rob-gehring-from-monster-energy-to-run-its-north-american-operationshttps://www.live-feeds.com/feed/coca-cola-hires-rob-gehring-from-monster-energy-to-run-its-north-american-operations#u93139Thu, 01 Oct 2026 13:42:13 +0000The Coca-Cola Company has appointed Rob Gehring as the president of its North America operating unit, effective December 1, 2026. Gehring is returning to the company after serving as the head of Monster Beverage's Americas business. He will succeed John Murphy, who has been leading the North America unit on an interim basis since August 1, 2026. Murphy will continue in his roles as president and chief financial officer.Why it mattersRob Gehring is a 34-year system veteran returning to lead Coca-Cola's largest operating unit and its growth agenda. His appointment comes as Coca-Cola wo