https://www.live-feeds.com/feed/costco-is-selling-medicare-plans-but-don-t-buy-on-brand-aloneContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/costco-is-selling-medicare-plans-but-don-t-buy-on-brand-alonehttps://www.live-feeds.com/feed/costco-is-selling-medicare-plans-but-don-t-buy-on-brand-alone#u48018Tue, 25 Aug 2026 07:05:20 +0000Costco is now offering Medicare plans, including Medicare Advantage options, as part of an expanded partnership with SCAN. The retailer is leveraging its membership model to enter a 500 billion dollar market, targeting a demographic that represents approximately 6% of its paid member base. While the brand is well-known for gas and vacations, analysts warn consumers not to choose these health plans based on brand loyalty alone. The move allows Costco to diversify its service offerings to an aging population of members.Why it mattersCostco has historically expanded its member services to include