https://www.live-feeds.com/feed/creativity-strikes-back-at-the-cannes-lions-advertising-festivalContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/creativity-strikes-back-at-the-cannes-lions-advertising-festivalhttps://www.live-feeds.com/feed/creativity-strikes-back-at-the-cannes-lions-advertising-festival#u22489Fri, 03 Jul 2026 07:22:53 +0000The 2026 Cannes Lions festival saw human creativity and the creator economy reclaim the spotlight from AI. AI shifted from being the main headline to a component of the creative process. High-profile winners included KitKat and Anthropic.What's confirmed:Claude won the Film Grand Prix.KitKat won the PR Grand Prix.AB InBev won the first Creative Brand Lions.AI transitioned from being the primary headline to part of the creative process.KitKat, Vaseline, Twitch and NBA Take-Two Media used creator economy strategies to drive results.Still unconfirmed:Fernando Machado of Chipotle gave a talk title