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Creators are the new kings of advertising's biggest bash

Content creators and influencers are prominent figures at this year's Cannes Lions festival in France. The event attracts a mix of media, tech, and advertising professionals. Creators are using the gathering to secure brand deals and speaking opportunities.

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What changed

The 2026 festival shows a shift in power toward creators compared to previous years.

Live updates

  1. Creators Take Center Stage at Cannes Lions 2026

    Content creators and influencers are prominent figures at this year's Cannes Lions festival in France. The event attracts a mix of media, tech, and advertising professionals. Creators are using the gathering to secure brand deals and speaking opportunities.

    What's confirmed:

    • Cannes Lions is an advertising industry event held in France.
    • More than 13,000 people are estimated to attend the festival.
    • Creators are attending the event to seek paid speaking roles and brand deals.

    Still unconfirmed:

    • More than 250 creators are expected to attend based on a marketing group list.
    • OpenAI projections are being highlighted at the festival.
    • The event is referred to as a creator town for the coming week.
    confidence 90%