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● TRACKER Updated 20d ago · 25 sources tracked

Dairy Queen and Oreo Are Teaming up for a New, First-Of-Its-Kind Blizzard

Dairy Queen Canada offers its first seasonal Halloween menu via the Spellbound Series from September 28 through November 1, 2026. The promotional lineup highlights the Enchanted Oreo Blizzard alongside the Bubble Brew Sparkler. In the United States, participating locations also serve the seasonal menu through November 1, featuring the Enchanted Oreo Blizzard made with vanilla soft serve, Oreo cookies, a purple ube-flavored base, and sparkly sugar. The American rollout includes a blood orange and lemonade Bubble Brew DQ Sparkler, smoky Ghost Pepper Sauce, and collectible Mystery Blizzard Buddies plushies priced at four dollars with any purchase, alongside a contest offering ten rare golden Goldie figures in the United States and ten in Canada that award winners a year of free Blizzards.

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  • ✓ Dairy Queen Canada's Spellbound Series runs from September 28 to November 1.
🛡️ Source Corroboration: 25 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Official documentation confirmed the exact operational dates for the Spellbound Series in Canada.

Live updates

  1. Dairy Queen Canada Runs Spellbound Series Through November 1

    Dairy Queen Canada offers its first seasonal Halloween menu via the Spellbound Series from September 28 through November 1, 2026. The promotional lineup highlights the Enchanted Oreo Blizzard alongside the Bubble Brew Sparkler. In the United States, participating locations also serve the seasonal menu through November 1, featuring the Enchanted Oreo Blizzard made with vanilla soft serve, Oreo cookies, a purple ube-flavored base, and sparkly sugar. The American rollout includes a blood orange and lemonade Bubble Brew DQ Sparkler, smoky Ghost Pepper Sauce, and collectible Mystery Blizzard Buddies plushies priced at four dollars with any purchase, alongside a contest offering ten rare golden Goldie figures in the United States and ten in Canada that award winners a year of free Blizzards.

    Why it matters

    This limited-time Halloween rollout represents Dairy Queen's inaugural seasonal Halloween menu across participating U.S. and Canadian locations. The cross-border promotion highlights branded treats and collectible items to engage consumers during the autumn holiday season.

    What is confirmed

    • Dairy Queen Canada's Spellbound Series runs from September 28 to November 1.

    What to watch next

    • Confirmation of regional availability and pricing details for Canada.
    • Additional announcements regarding the golden Goldie figures contest.
    Sources used for this update (2)
    1. dairy-queen-menus.ca — DQ Spellbound Series Canada: Bubble Brew Sparkler & Enchanted ...
    2. www.onsecondscoop.com — On Second Scoop: Ice Cream Reviews: DQ Mystery Blizzard Buddies
    confidence 100%

  2. Dairy Queen and Oreo Launch First-of-Its-Kind Blizzard

    Dairy Queen is running its first seasonal Halloween menu with the Spellbound Series across participating U.S. locations through November 1, 2026. The headline item is the Enchanted Oreo Blizzard, combining vanilla soft serve, Oreo cookies, a purple ube-flavored base, and sparkly sugar. The limited-time Halloween rollout also features a blood orange and lemonade Bubble Brew DQ Sparkler, a smoky Ghost Pepper Sauce, and collectible Mystery Blizzard Buddies plushies priced at four dollars with any purchase. Ten rare golden Goldie figures in the U.S. and ten in Canada grant winners a year of free Blizzards.

    Why it matters

    The collaboration expands Oreo's long-running presence as the highest-selling cookie brand in the world, managed by Mondelez International since it acquired Nabisco. Dairy Queen continues to draw customer engagement through promotional sweepstakes and instant-win games tied to plushie collectibles. Meanwhile, past regional promotions included app-based rewards like free Dilly Bars and car tags offering evening BOGO deals at select franchise locations.

    What is confirmed

    • Dairy Queen is offering its first seasonal Halloween menu, the Spellbound Series, at participating U.S. locations through November 1, 2026.
    • The Enchanted Oreo Blizzard features vanilla soft serve, Oreo cookies, a purple ube-flavored base, and sparkly sugar.
    • Customers can purchase limited-edition Mystery Blizzard Buddies for $4 with any purchase.
    • There are ten rare golden Goldie figures in the U.S. and ten in Canada awarding winners a year of free Blizzards.

    What to watch next

    • Check for additional winner announcements from the Mystery Blizzard plushies instant win game.
    • Monitor for post-Halloween menu rollouts at Dairy Queen locations after November 1, 2026.
    Sources used for this update (10)
    1. thefreebieguy.com — Dairy Queen is offering a BOGO 99¢ Blizzards - The Freebie Guy
    2. www.yahoo.com — Yahoo
    3. diningout.com — This Week in Dallas Restaurant News: Hugo’s Seafood Bar ...
    4. www.savingsmania.com — Dairy Queen Blizzard Sweeps — SavingsMania
    5. burgerbeast.com — Halloween Food Guide: Treats, Fast Food & More
    6. www.yahoo.com — A First-Of-Its-Kind Fanta Drink Just Dropped at the Drive-Thru
    7. en.wikipedia.org — Oreo - Wikipedia
    8. www.freestufffinder.com — $1 Dipped Cones & FREE Mini Blizzard at Dairy Queen
    9. www.instagram.com — Mitch Siegel | Dairy Queen Enchanted #Oreo #blizzard # ...
    10. www.mashed.com — 5 Ordering Tips To Get The Best Dairy Queen Blizzard - Mashed
    confidence 100%

  3. Dairy Queen Launches First Halloween Spellbound Series Menu

    Dairy Queen is offering its first seasonal Halloween menu, the Spellbound Series, at participating U.S. locations through November 1, 2026. The lineup features the Enchanted Oreo Blizzard, which combines vanilla soft serve, Oreo cookies, a purple ube-flavored base, and sparkly sugar. Other offerings include a blood orange and lemonade Bubble Brew DQ Sparkler and a smoky Ghost Pepper Sauce. Customers can purchase limited-edition Mystery Blizzard Buddies for $4 with any purchase, with ten rare golden Goldie figures in the U.S. and ten in Canada awarding winners a year of free Blizzards.

    Why it matters

    This rollout represents the chain's first foray into themed Halloween menus. It pairs traditional favorites with unconventional flavors and colors to attract seasonal customers.

    What is confirmed

    • The Spellbound Series menu runs from September 28 through November 1, 2026.
    • The Enchanted Oreo Blizzard contains vanilla soft serve, Oreo cookies, ube-flavored base, and purple shimmer.
    • Mystery Blizzard Buddies cost $4 with any purchase at participating U.S. locations.
    • The Bubble Brew DQ Sparkler consists of blood orange, lemonade, and sparkling water topped with cold foam.
    • Dairy Queen is selling five Blizzard Buddy designs: Blizabeth, Flip, Blenda, Brrrnie, and Goldie.

    Still unconfirmed

    • The Ghost Pepper Sauce was previously introduced this month with a $6.99 Chicken Strip Basket.
    • There are only ten golden Goldie Blizzard Buddies in the U.S. and ten in Canada.

    What to watch next

    • Reports of customers finding the golden Goldie Blizzard Buddy
    • The conclusion of the Spellbound Series on November 1
    Sources used for this update (3)
    1. www.newsbreak.com — Dairy Queen's First Halloween Menu Has a Ghost Pepper ...
    2. www.brandeating.com — New Spellbound Series Arrives at Dairy Queen for Halloween 2026
    3. www.thecomanchechief.com — ENCHANTED OREO BLIZZARD TREAT DEBUTS THIS OCTOBER AT DQ ...
    confidence 95%

  4. Dairy Queen Launches Halloween Menu With First-Of-Its-Kind Oreo Blizzard

    Dairy Queen introduced its first dedicated seasonal Halloween menu featuring the Enchanted Oreo Blizzard with an ube twist. The Spellbound Series launched on September 28 at participating U.S. locations and remains available through November 1. Alongside the purple Oreo treat, the seasonal collection includes the Bubble Brew Sparkler, Ghost Pepper Sauce, and limited-edition mystery Blizzard Buddys priced at four dollars. This rollout marks a shift into Halloween-themed menus for the fast-food chain, pairing a classic cookies and cream combination with an unexpected purple color.

    Why it matters

    The introduction of the Spellbound Series represents a strategic push by Dairy Queen into holiday-specific seasonal marketing. By introducing an ube twist to a familiar cookies and cream flavor profile, the chain attempts to revitalize a standard fast-food dessert category. The limited-time menu runs through the beginning of November across participating U.S. restaurants.

    What is confirmed

    • Dairy Queen launched its first dedicated seasonal Halloween menu called the Spellbound Series on September 28 at participating U.S. locations.
    • The seasonal lineup includes the Enchanted Oreo Blizzard with an ube twist, the Bubble Brew Sparkler, Ghost Pepper Sauce, and limited-edition mystery Blizzard Buddys priced at four dollars.
    • The Halloween collection runs through November 1.

    What to watch next

    • Customer reception and sales data for the Spellbound Series through November 1
    • Potential expansion of dedicated seasonal Halloween menus in future years
    Sources used for this update (2)
    1. www.wokv.com — Dairy Queen is Getting Spooky With A New Halloween Collection ...
    2. soyummy.com — Cookies and Cream Has Been Done to Death. Dairy Queen Is ...
    confidence 100%

  5. Dairy Queen Debuts First-Ever Halloween Menu Featuring Ube Oreo Blizzard

    Dairy Queen launched its first dedicated seasonal Halloween menu, anchored by the Enchanted Oreo Blizzard with an ube twist. The Spellbound Series rolled out on September 28 at participating U.S. locations and runs through November 1. Alongside the purple Oreo treat, the lineup includes the Bubble Brew Sparkler, Ghost Pepper Sauce, and limited-edition mystery Blizzard Buddys priced at four dollars. This release marks a shift into Halloween-themed rollouts for the fast-food chain.

    Why it matters

    The restaurant chain is expanding beyond traditional summer soft-serve promotions by entering the lucrative autumn holiday marketing window. The collection also coincides with the release of three new Coffee Coolers. The limited-time items remain available nationwide at participating locations through the start of November.

    What is confirmed

    • Dairy Queen launched its first-ever Halloween menu, titled the Spellbound Series, on September 28.
    • The seasonal menu runs through November 1 at participating U.S. locations.
    • The lineup includes the Enchanted Oreo Blizzard featuring an ube twist, a Bubble Brew Sparkler, and Ghost Pepper Sauce.
    • The 2026 Halloween menu also features limited-edition mystery Blizzard Buddys priced at four dollars.

    Still unconfirmed

    • Dairy Queen also recently released three new Coffee Coolers.

    What to watch next

    • Availability of the Spellbound Series items past the November 1 cutoff date
    • Customer response and sales data for Dairy Queen's first Halloween-themed menu rollout
    Sources used for this update (5)
    1. sporked.com — We Tried All Three Dairy Queen Coffee Coolers
    2. nypost.com — Dairy Queen unveils first-ever Halloween menu - New York Post
    3. www.yahoo.com — Dairy Queen Unleashes Spooky First-Ever Halloween Menu - Yahoo
    4. www.delish.com — Dairy Queen Dropped Its First-Ever Halloween Menu ... - Delish
    5. totallythebomb.com — DQ Spellbound Series 2026: Drinks, Blizzard & Mystery Buddies
    confidence 100%

  6. Dairy Queen and Oreo Team Up for First Halloween Blizzard

    Dairy Queen is launching its first-ever Halloween menu, anchored by a new, first-of-its-kind Enchanted Oreo Blizzard. The limited-time menu item features an ube twist. The collection rolls out on September 28th as part of the new Spellbound Series. This release marks a shift for the fast-food chain into seasonal Halloween-themed menu rollouts. Customers can expect the special items to arrive at locations starting later this month.

    Why it matters

    Seasonal fast-food rollouts have increasingly leaned into unique flavor combinations and holiday themes to drive consumer interest. The introduction of an ube twist paired with Oreo represents a specific push into trending global flavors combined with classic cookie ingredients. This release establishes a dedicated autumn product line for the chain.

    What is confirmed

    • Dairy Queen is launching a first-of-its-kind Enchanted Oreo Blizzard with an ube twist.
    • The limited-time item is part of the chain's first-ever Halloween collection and Spellbound Series menu.
    • The Halloween menu items launch on September 28th.

    What to watch next

    • The rollout of the Halloween menu on September 28th
    • Customer and market reception to the ube and Oreo flavor combination
    Sources used for this update (6)
    1. Allrecipes — Dairy Queen and Oreo Are Teaming up for a New, First-Of-Its-Kind Blizzard
    2. 13WMAZ — Dairy Queen unveils Halloween-themed 'Spellbound Series' menu items
    3. Dairy Queen — Something Spellbinding Is Coming to DQ® This Halloween
    4. People.com — Dairy Queen Launches Halloween Collection with an ‘Enchanted’ Oreo Blizzard
    5. Yahoo — Dairy Queen Launches Limited-Time Enchanted Oreo Blizzard with an Ube Twist
    6. sporked.com — Dairy Queen Is Dropping Its First Ever Halloween Menu (With A New Blizzard)
    confidence 100%
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