https://www.live-feeds.com/feed/dave-portnoy-backs-pizza-hut-rebrand-as-brilliant-moveContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/dave-portnoy-backs-pizza-hut-rebrand-as-brilliant-movehttps://www.live-feeds.com/feed/dave-portnoy-backs-pizza-hut-rebrand-as-brilliant-move#u46555Sun, 23 Aug 2026 01:31:19 +0000Pizza Hut is temporarily changing its name to 'Hut' to celebrate the upcoming NFL season. The rebrand has been backed by Dave Portnoy, who calls it a 'brilliant move'. Portnoy, a pizza guru and founder of Barstool Sports, has also pitched Pizza Hut executives to spend advertising dollars with his company during the football season. The temporary name change is a marketing strategy to attract football fans.Why it mattersThe rebrand is a marketing strategy to attract football fans and capitalize on the popularity of the NFL season. Pizza Hut, a well-known pizza chain, is base