Dave Portnoy’s theory why Pizza Hut’s wild name change is a genius move — Live Feedhttps://www.live-feeds.com/feed/dave-portnoy-s-theory-why-pizza-hut-s-wild-name-change-is-a-genius-moveContinuously updated, source-cited coverage. Pizza Hut temporarily drops 'Pizza' from name to 'HUT' for NFL seasonhttps://www.live-feeds.com/feed/dave-portnoy-s-theory-why-pizza-hut-s-wild-name-change-is-a-genius-movehttps://www.live-feeds.com/feed/dave-portnoy-s-theory-why-pizza-hut-s-wild-name-change-is-a-genius-move#u47492Mon, 24 Aug 2026 11:21:26 +0000Pizza Hut is temporarily rebranding as 'HUT' to celebrate the upcoming NFL season. The limited-time name change is seen as a marketing move to engage football fans. Dave Portnoy, founder of Barstool Sports, praises the rebrand as a 'brilliant move'. The company is based in Plano, Texas.Why it mattersThe rebranding is tied to the NFL season, which is a major event in the US sports calendar. Pizza Hut's move aims to capitalize on the excitement around football. The company is known for its creative marketing campaigns.What is confirmedPizza Hut is temporarily changing it