Dollar General CEO says consumers making $100,000 a year don't feel high income anymore

Dollar General CEO says consumers making $100,000 a year don't feel high income anymore — Live Feedhttps://www.live-feeds.com/feed/dollar-general-ceo-says-consumers-making-100-000-a-year-don-t-feel-high-income-anymoreContinuously updated, source-cited coverage. Dollar General CEO: $100K Earners No Longer Feel High Incomehttps://www.live-feeds.com/feed/dollar-general-ceo-says-consumers-making-100-000-a-year-don-t-feel-high-income-anymorehttps://www.live-feeds.com/feed/dollar-general-ceo-says-consumers-making-100-000-a-year-don-t-feel-high-income-anymore#u80555Tue, 22 Sep 2026 21:01:20 +0000High earners making $100,000 annually no longer feel wealthy due to lingering inflation and high fuel costs. Dollar General executives report that shoppers in this income bracket increasingly hunt for discounts and bargains as persistent economic pressure reshapes household budgets across the United States. Following the warning regarding widespread consumer strain, company shares dropped 2.1 percent ahead of the market open. The discount retailer plans to combat ongoing customer pressure by leaning into value offerings and delivery growth.Why it mattersThe observation highlights how broad mac