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● LIVE Updated 4h ago · 19 sources tracked

E.l.f. Beauty posts 51% sales increase, raises full-year guidance

E.l.f. Beauty reported a 51% increase in second-quarter net sales, driven by strength across its portfolio and continued demand for its Rhode skincare brand. The company raised its full-year sales forecast above $2 billion. The cosmetics company's quarterly results significantly exceeded analyst expectations.

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  • ✓ E.l.f. Beauty reported a 51% increase in second-quarter net sales.
  • ✓ The company's quarterly results significantly exceeded analyst expectations.
  • ✓ E.l.f. Beauty raised its full-year sales forecast above $2 billion.
  • ✓ The growth is driven by strength across its portfolio and continued demand for its Rhode skincare brand.
🛡️ Source Corroboration: 19 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

E.l.f. Beauty raised its full-year sales forecast after reporting a 51% increase in second-quarter net sales.

Live updates

  1. E.l.f. Beauty posts 51% sales increase, raises full-year guidance

    E.l.f. Beauty reported a 51% increase in second-quarter net sales, driven by strength across its portfolio and continued demand for its Rhode skincare brand. The company raised its full-year sales forecast above $2 billion. The cosmetics company's quarterly results significantly exceeded analyst expectations.

    Why it matters

    E.l.f. Beauty's strong performance is driven by broad-based growth across its portfolio, including the popularity of its Rhode skincare brand. The company's ability to exceed analyst expectations and raise its full-year guidance reflects its momentum in the beauty market. This update provides insight into the company's current state and future prospects.

    What is confirmed

    • E.l.f. Beauty reported a 51% increase in second-quarter net sales.
    • The company's quarterly results significantly exceeded analyst expectations.
    • E.l.f. Beauty raised its full-year sales forecast above $2 billion.
    • The growth is driven by strength across its portfolio and continued demand for its Rhode skincare brand.

    What to watch next

    • E.l.f. Beauty's future quarterly earnings reports
    • The company's performance in the beauty market
    • The impact of Rhode's international expansion on E.l.f. Beauty's growth
    Sources used for this update (21)
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    5. CNBC — E.l.f. Beauty posts 51% sales increase, raises full-year guidance
    6. Reuters — Elf sees Q2 sales boost with marketing, Europe expansion
    7. Simply Wall St — e.l.f. Beauty (ELF) Stock May Be Near Fair Value After Naturium Deal
    8. Yahoo Finance Singapore — E.l.f. Beauty Shatters Wall Street Estimates, Raises 2027 Forecast Amid Record-Breaking Rhode Launch at Sephora Europe
    9. Investing.com — ELF Beauty set to report earnings as rhode faces durability test
    10. Yahoo Finance — E.l.f. Beauty: Fiscal Q2 Earnings Snapshot
    11. StockStory — e.l.f. Beauty (NYSE:ELF) surprises with strong Q3 CY2026 and raises full-year guidance
    12. Yahoo Finance — e.l.f. Beauty (ELF) Tops Q2 Earnings and Revenue Estimates
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