'Everyone laughed' when he started a pumpkin farm—now it brings in $2 million a year
The Great Pumpkin Farm, owned by 74-year-old Kelly Schultz, generated $2 million in annual revenue in 2025. Located near Buffalo, New York, the business operates as a seasonal attraction for only seven weeks each year. The farm draws more than 100,000 visitors every autumn. Schultz started the venture 30 years ago despite initial ridicule from others regarding his plan to open a pumpkin farm.
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- ✓ The Great Pumpkin Farm generated $2 million in annual revenue in 2025.
- ✓ The business operates for seven weeks per year.
- ✓ The farm attracts more than 100,000 visitors each fall.
- ✓ Kelly Schultz is the owner and operator of the New York farm.
What changed
CNBC documents confirm the farm's 2025 annual revenue reached $2 million.
Live updates
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Kelly Schultz's New York pumpkin farm generates $2 million annually
The Great Pumpkin Farm, owned by 74-year-old Kelly Schultz, generated $2 million in annual revenue in 2025. Located near Buffalo, New York, the business operates as a seasonal attraction for only seven weeks each year. The farm draws more than 100,000 visitors every autumn. Schultz started the venture 30 years ago despite initial ridicule from others regarding his plan to open a pumpkin farm.
Why it matters
Schultz was a second-generation antique dealer before purchasing the farm in 1996. The business demonstrates a high-revenue model based on extreme seasonality.
What is confirmed
- The Great Pumpkin Farm generated $2 million in annual revenue in 2025.
- The business operates for seven weeks per year.
- The farm attracts more than 100,000 visitors each fall.
- Kelly Schultz is the owner and operator of the New York farm.
- Schultz purchased the farm in 1996.
What to watch next
- Revenue figures for the 2026 season
- Expansion of the seven-week operating window
confidence 100%Sources used for this update (7)
- CNBC — 'Everyone laughed' when he started a pumpkin farm—now it brings in $2 million a year
- Traders Union — New York pumpkin farm generates $2 million from seven-week seasonal operation
- Vietnam.vn — Grow pumpkins and earn $2 million a year in just 7 weeks.
- www.cnbc.com — 'Everyone laughed' when he started a pumpkin farm — now it brings in $2M/year
- www.cnbc.com — 'Everyone laughed' when he started a pumpkin farm—now it ...
- www.ieconomy.io — Pumpkin farm turns into $2 million seasonal business
- news.pchome.com.tw — 每年僅營業七週!這座南瓜農場狂賺200萬美元
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