Ex-Disney CEO Bob Chapek Says Bob Iger Ran ‘Relentless Three-Year Campaign’ to Fire Him: ‘Made It Seem as If I Had Committed Some Terrible Offense’
Former Walt Disney Company chief executive Bob Chapek has taken a new role as an advisor at NinjaTech AI. Palo Alto-based NinjaTech AI announced the appointment on November 10, 2026, as the company brings its turnkey AI workforce platform, SuperNinja Enterprise, to market for large organizations. This move follows previous reports regarding Chapek's departure from Disney in late 2022 and his recent memoir allegations concerning a sustained campaign by Bob Iger to remove him from power.
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- ✓ Bob Chapek served as the Chief Executive Officer of The Walt Disney Company.
- ✓ NinjaTech AI announced Bob Chapek joined the company as an advisor on November 10, 2026.
- ✓ NinjaTech AI is based in Palo Alto, California.
- ✓ NinjaTech AI is the company behind the SuperNinja Enterprise AI workforce platform.
What changed
Bob Chapek has officially joined NinjaTech AI as an advisor to help scale its enterprise artificial intelligence platform.
Live updates
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Ex-Disney CEO Bob Chapek Joins AI Startup
Former Walt Disney Company chief executive Bob Chapek has taken a new role as an advisor at NinjaTech AI. Palo Alto-based NinjaTech AI announced the appointment on November 10, 2026, as the company brings its turnkey AI workforce platform, SuperNinja Enterprise, to market for large organizations. This move follows previous reports regarding Chapek's departure from Disney in late 2022 and his recent memoir allegations concerning a sustained campaign by Bob Iger to remove him from power.
Why it matters
Chapek's return to a corporate advisory role follows a bitter and public exit from the entertainment industry, where he claimed his predecessor engineered his removal. The transition to the artificial intelligence sector places the former media executive inside a rapidly growing technology market. NinjaTech AI aims to leverage his enterprise experience to scale its workforce platform.
What is confirmed
- Bob Chapek served as the Chief Executive Officer of The Walt Disney Company.
- NinjaTech AI announced Bob Chapek joined the company as an advisor on November 10, 2026.
- NinjaTech AI is based in Palo Alto, California.
- NinjaTech AI is the company behind the SuperNinja Enterprise AI workforce platform.
What to watch next
- Further expansion of NinjaTech AI clientele using the SuperNinja Enterprise platform.
- Additional statements from Bob Chapek regarding his advisory role or his former tenure at Disney.
confidence 100%Sources used for this update (3)
- www.definitions.net — What does EX mean? - Definitions.net
- www.dictionary.com — EX Definition & Meaning | Dictionary.com
- finance.yahoo.com — NinjaTech AI Taps Former Disney CEO Bob Chapek as Advisor to Help Scale Its Enterprise AI Workforce Platform
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Bob Chapek Alleges Bob Iger Campaigned to Oust Him
Former Walt Disney Company chief executive Bob Chapek alleges that his predecessor and successor, Bob Iger, orchestrated a calculated effort to remove him from power in late 2022. According to Chapek's newly released memoir, Iger waged a sustained campaign to undermine his leadership and made it appear as though he had committed a severe corporate offense. The allegations thrust the bitter leadership rivalry back into the public eye, laying bare deep executive friction over control of the entertainment enterprise.
Why it matters
Chapek lost his role as chief executive in late 2022 under tumultuous circumstances that brought Iger back to lead the company. Corporate memoirs frequently reshape public perceptions of executive transitions and board-level conflicts at major conglomerates. Meanwhile, Iger faces separate scrutiny regarding family appointments amid ongoing ownership transitions involving the Los Angeles Lakers.
What is confirmed
- Bob Chapek was removed from his position as CEO of the Walt Disney Company in late 2022.
Still unconfirmed
- Bob Iger ran a relentless three-year campaign to fire Bob Chapek and make it seem as if Chapek committed a terrible offense.
- Bob Chapek was 100 percent convinced that Bob Iger wanted him to fail from the start.
What to watch next
- Response statements from Bob Iger or the Walt Disney Company regarding the memoir allegations.
- Public reactions from Disney board members and shareholders regarding the renewed executive feud.
confidence 80%Sources used for this update (2)
- www.hastingstribune.com — ‘100% convinced he wanted me to fail’: 8 takeaways from ...
- sports.yahoo.com — Lakers Fans Cry Nepotism as Bob Iger’s Son Gets Broadcasting ...
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Ex-Disney CEO Bob Chapek Blames Bob Iger for Ouster in New Book
Former Disney chief Bob Chapek claims his predecessor and successor, Bob Iger, engineered a calculated campaign to remove him from power in late 2022. In a newly released memoir, Chapek alleges that Iger waged a sustained effort to undermine his leadership, sabotaged his tenure, and made it appear as though he committed a severe offense to force his termination. The allegations reignite a bitter corporate rivalry over control of the massive entertainment enterprise. Chapek asserts that Iger wanted him to fail from the start, bringing the long-running executive drama back into public view.
Why it matters
The corporate struggle highlights deep divisions at the top of the Walt Disney Company following leadership transitions between Chapek and Iger. Iger previously led the media giant from 2005 to 2020 before returning for a second stint from 2022 to 2026. The new book by Chapek brings fresh scrutiny to the boardroom conflicts that defined his abrupt departure from the chief executive role.
What is confirmed
- Former Disney CEO Bob Chapek accuses Bob Iger of sabotage ahead of his 2022 firing in a new memoir.
- Chapek writes that he was undermined, attacked, and sabotaged by Iger during his time leading the Walt Disney Company.
Still unconfirmed
- Chapek claims Bob Iger ran a relentless three-year campaign to fire him and made it seem as if he had committed some terrible offense.
- Chapek states he is 100 percent convinced that Iger wanted him to fail.
What to watch next
- Any public response or statement from Bob Iger regarding the accusations in Chapek's memoir
- Sales figures and public reception of Chapek's new book
confidence 100%Sources used for this update (6)
- www.expedia.com — Expedia Travel: Vacation Homes, Hotels, Car Rentals, Flights &...
- catholicl.substack.com — Ex-Disney CEO Sounds Off - Catholic League's Substack
- dictionary.cambridge.org — EX | meaning - Cambridge Learner's Dictionary
- www.orlandosentinel.com — ‘100% convinced he wanted me to fail’: 8 takeaways from former Disney CEO Bob Chapek’s book
- hoodline.com — Bob Chapek Memoir Blames Bob Iger for Disney Ouster
- www.yahoo.com — ‘100% convinced he wanted me to fail’: 8 takeaways from former Disney CEO Bob Chapek’s book
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Bob Iger Reflects on Retirement After Second Disney Stint
Former Disney chief Bob Iger enjoys a slower pace of life more than six months after permanently stepping down from the entertainment corporation in March. Iger led the company during two separate tenures, running the business from 2005 to 2020 before returning for his second stint from 2022 to 2026. In retirement, the former Ithaca weatherman now co-owns the Los Angeles Lakers alongside Josh Kushner through Karlie Kloss. Penguin Random House scheduled the release of Iger's memoir titled One Last Time for March 1, 2026, which details his final years leading the massive media enterprise.
Why it matters
Iger's departure follows a tumultuous corporate handoff marked by public accusations from his predecessor, Bob Chapek. Chapek alleged that Iger mounted a relentless three-year campaign to oust him and damage his professional reputation. These executive tensions preceded Iger's final departure from the corporate structure and his transition into private life.
What is confirmed
- Bob Iger stepped down as the CEO of the Walt Disney Company in March.
- Bob Iger previously led the corporation from 2005 to 2020.
Still unconfirmed
- Bob Chapek alleged that Bob Iger ran a relentless three-year campaign to fire him and make it seem as if he committed a terrible offense.
What to watch next
- The release of Bob Iger's memoir One Last Time, scheduled for March 1, 2026.
- Further public comments from Bob Iger or Bob Chapek regarding their executive dispute.
confidence 90%Sources used for this update (3)
- nypost.com — disney | Latest News | New York Post
- abcnews.com — Bob Iger talks purchase of Los Angeles Lakers, life after Disney
- www.newyorker.com — For Bob Iger, That’s the Way It Is | The New Yorker
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Bob Iger Announces New Memoir Following Chapek Feud
Former Disney chief Bob Iger announced a new memoir titled One Last Time, detailing his second stint as company leader from 2022 to 2026. Penguin Random House scheduled the book release for March 1, 2026. This announcement follows public accusations from predecessor Bob Chapek, who alleged that Iger conducted a three-year campaign to remove him and tarnish his reputation. Iger officially stepped down from his role in March 2026 after previously leading the corporation from 2005 to 2020.
Why it matters
The public feud between the two executives highlights ongoing friction at the top of the entertainment giant. Chapek served as CEO following his dismissal in November 2022 before Iger returned to steady operations. The upcoming literary releases from both figures escalate their public dispute.
What is confirmed
- Bob Iger is publishing a new memoir titled One Last Time about his return to the position of The Walt Disney Company CEO.
- Penguin Random House scheduled the release date for March 1, 2026.
- Iger led Disney from 2005 to 2020 and returned to the position from 2022 to 2026.
- Bob Chapek was dismissed from the CEO role in November 2022.
Still unconfirmed
- Bob Chapek claimed that Bob Iger ran a relentless three-year campaign to fire him and ruin his reputation.
What to watch next
- Bob Iger's upcoming appearance on Good Morning America next week
- The publication of One Last Time on March 1, 2026
confidence 100%Sources used for this update (7)
- wdwnt.com — BREAKING: Bob Iger Announces Second Memoir 'One Last Time' About Return as Disney CEO
- mickeyblog.com — Bob Chapek Says Disneyland Considered Discontinuing Its ...
- www.hollywoodreporter.com — Bob Iger’s New Book to Chronicle “Sometimes Bumpy, Never Boring” Second Stint as Disney CEO
- www.vulture.com — Ex-Disney CEO Bob Iger Is Publishing a Bob-on-Bob Burn Book
- nypost.com — Bob Iger announces ‘candid’ book after ‘bumpy’ Disney tenure ...
- www.yahoo.com — Bob Iger Reflects On Challenges Of His Disney CEO ... - Yahoo
- www.disneytouristblog.com — Retired Disney CEO Bob Iger Extends 'Battle of Bobs' with ...
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Bob Iger to appear on GMA following Chapek's claims of corporate campaign
Former Disney CEO Bob Iger will appear on Good Morning America next week. This interview follows public accusations from predecessor Bob Chapek, who claims Iger led a three-year effort to remove him and ruin his reputation. Chapek previously attempted to shift Disneyland's focus toward affluent visitors and away from less profitable annual passholders during his tenure. Iger, who served as CEO from 2005 to 2020 and again after Chapek's November 2022 dismissal, officially stepped down from the role in March 2026.
Why it matters
The conflict centers on the leadership transition between Chapek and Iger. Chapek's tenure lasted from February 25, 2020, until November 20, 2022. An unauthorized book titled The House of Mouse further examines these internal corporate struggles.
What is confirmed
- Bob Chapek served as Disney CEO from February 25, 2020, until November 20, 2022.
- Bob Iger stepped down as CEO of The Walt Disney Company in March 2026.
Still unconfirmed
- Bob Chapek challenged his team to increase the number of affluent visitors at Disneyland while limiting less profitable annual passholders.
What to watch next
- Bob Iger's responses during the GMA interview regarding Chapek's memoir
- Release of the unauthorized book The House of Mouse
confidence 90%Sources used for this update (3)
- www.laughingplace.com — Former Disney CEO Bob Iger to Appear on GMA Next Week
- www.ocregister.com — Disneyland focused on ‘elite’ visitors willing to pay more ...
- www.comicbasics.com — Bob Iger Is To Be Replaced and a New CEO for Disney Is Set To ...
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Bob Chapek Memoir Fails After Claims Against Bob Iger
Former Disney CEO Bob Chapek faces commercial failure with his tell-all memoir, which details his claims that successor Bob Iger orchestrated a three-year campaign to oust him and damage his reputation. Chapek served as the seventh CEO of the Walt Disney Company from February 25, 2020, until his dismissal on November 20, 2022. The internal corporate struggle at Disney has generated significant media attention and upcoming literature, including an unauthorized book titled The House of Mouse: Bob Iger and The. Meanwhile, Bob Iger returned to the company as CEO following Chapek's firing before stepping down permanently in March 2026.
Why it matters
The public feud between the two former executives highlights deep-seated executive turmoil at the Walt Disney Company. Chapek previously accused Iger of manufacturing a public dispute with Florida Governor Ron DeSantis over the Don't Say Gay legislation. This executive conflict has become the subject of multiple unauthorized books and industry scrutiny regarding succession battles.
What is confirmed
- Bob Chapek served as the seventh CEO of The Walt Disney Company from February 25, 2020, until his dismissal on November 20, 2022.
- Bob Iger served as CEO of the Walt Disney Company from 2005 to 2020, and again from 2022 until March 18, 2026.
- Josh D'Amaro succeeded Bob Iger as CEO of Disney on March 18, 2026.
Still unconfirmed
- Bob Chapek's tell-all memoir has bombed commercially, with fewer viewers than older Disney+ content.
- Bob Iger ran a relentless three-year campaign to force Chapek's termination and push him into a public conflict with Florida Governor Ron DeSantis.
What to watch next
- Any public responses or media appearances by Bob Iger addressing Chapek's claims.
- Sales figures and public reception of upcoming books concerning the Disney executive succession battle.
confidence 90%Sources used for this update (7)
- www.disneytouristblog.com — Bob Iger vs. Chapek Disney ‘War of Succession’ Book Coming Soon
- en.wikipedia.org — Bob Iger - Wikipedia
- www.disneytouristblog.com — Disgruntled Ex-Disney CEO Bob Chapek’s Book Bombs
- wdwnt.com — Former Disney CEO Bob Iger to Be Interviewed on 'Good Morning America'
- www.telegraph.co.uk — Cancel culture - The Telegraph
- ediblemanhattan.com — All About Bob Chapek - Edible Manhattan
- www.comicbasics.com — Ousted Disney CEO Bob Chapek Finally Breaks His Silence With ...
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Ex-Disney CEO Bob Chapek Alleges Bob Iger Led Campaign to Oust Him
Former Disney CEO Bob Chapek claims Bob Iger ran a relentless three-year campaign to force his termination and damage his reputation. Chapek asserts Iger pushed him into a public conflict with Florida Governor Ron DeSantis over the 'Don't Say Gay' law, making it seem like Chapek had committed a terrible offense.
Why it matters
This dispute between former Disney CEOs Bob Chapek and Bob Iger follows Chapek's ouster from Disney. Chapek was Iger's hand-picked successor. The allegations appear in Chapek's new memoir and recent interviews.
What is confirmed
- Bob Chapek claims Bob Iger led a relentless three-year campaign to force his termination and damage his reputation.
- Chapek asserts Iger pushed him into a public conflict with Florida Governor Ron DeSantis over the 'Don't Say Gay' law.
- Chapek was Iger's hand-picked successor as Disney CEO.
Still unconfirmed
- Chapek gifted Iger a gold coin for his $45 million sailboat.
What to watch next
- Release of Chapek's memoir
- Potential response from Bob Iger or Disney
- Any further developments in the dispute between Chapek and Iger
confidence 100%Sources used for this update (11)
- www.xe.com — Currency Converter - Currency Exchange | Xe
- blog.prepscholar.com — I.e. vs E.g. vs Ex.: Which Is Which? - PrepScholar
- usdictionary.com — Ex: Definition, Meaning, and Examples - usdictionary.com
- www.xe.com — Xe: Currency Exchange Rates and International Money Transfers
- en.wiktionary.org — ex - Wiktionary, the free dictionary
- dictionary.cambridge.org — EX | definition in the Cambridge English Dictionary
- finance.yahoo.com — The secret gift ousted Disney CEO Bob Chapek gave Bob Iger ...
- www.disneytouristblog.com — Bob Chapek Breaks His Silence with Tell-All Memoir About His ...
- www.disneytouristblog.com — Bob Chapek vs. Bob Iger is Back...And Almost Happened for ...
- www.disneytouristblog.com — Michael Eisner on Disney World's "Wild" Overpricing, Chapek ...
- www.youtube.com — Disney's SECRET LGBTQ Agenda Discussions EXPOSED by Former ...
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Bob Chapek Alleges Bob Iger Orchestrated His Disney Ouster
Former Disney CEO Bob Chapek claims Bob Iger led a "relentless three-year campaign" to force his termination and damage his reputation. Chapek asserts that Iger pushed him into a public conflict with Florida Governor Ron DeSantis over the "Don't Say Gay" law. Chapek, who was Iger's hand-picked successor, says Iger made it appear as if he had committed a "terrible offense" to justify his removal. These allegations appear in Chapek's new memoir and recent interviews.
Why it matters
Bob Iger appointed Chapek as CEO in February 2020. Iger returned to the role in late 2022 after the board ousted Chapek less than three years into his tenure.
What is confirmed
- Bob Chapek became Disney CEO in February 2020 as Bob Iger's personally picked successor.
- Bob Iger replaced Bob Chapek as CEO in late 2022.
- Bob Chapek served as CEO for less than three years before his removal.
Still unconfirmed
- Bob Iger forced Bob Chapek into the "Don't Say Gay" feud with Governor Ron DeSantis.
- Bob Iger removed Bob Chapek's sign on Castaway Cay.
- Bob Iger waged a relentless three-year campaign to undermine Chapek's leadership.
What to watch next
- A formal response from Bob Iger regarding the specific claims about the Florida feud
- Public statements from Disney board members regarding Chapek's ouster
confidence 80%Sources used for this update (5)
- www.cnbc.com — Bob Chapek on Disney Bob Iger power battle: Raised concerns ...
- mickeyblog.com — Bob Chapek Once Again Blames Bob Iger For His Disney Ouster ...
- finance.yahoo.com — Former Disney CEO Bob Chapek on talking to Bob Iger: 'I ...
- www.disneyfanatic.com — “It Pisses Me Off”: Bob Chapek Claims Bob Iger Destroyed His ...
- www.yahoo.com — Bob Chapek Still Feels ‘Let Down’ by Bob Iger and Disney ...
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Ex-Disney CEO Bob Chapek Accuses Bob Iger of "Relentless" Campaign to Oust Him
Former Disney CEO Bob Chapek claims Bob Iger waged a "relentless three-year campaign" to undermine his leadership and force his termination. Chapek's allegations are detailed in his new memoir and recent interviews. Iger had initially appointed Chapek as his successor. The feud between the two Disney executives has garnered significant attention.
Why it matters
The public feud between Chapek and Iger brings to light the internal power struggles at Disney. Chapek's tenure as CEO was marked by controversy, including the company's response to Florida's Parental Rights in Education Act. Iger's return to Disney and Chapek's subsequent ousting have raised questions about the company's leadership and succession planning.
What is confirmed
- Bob Chapek claims Bob Iger underwent a "relentless three-year campaign to push me out" after initially appointing him to the job.
- Chapek describes Iger's actions as making it seem like he had committed a "terrible offense".
- Chapek's allegations against Iger are detailed in his new memoir.
Still unconfirmed
- Chapek accuses Iger of sabotaging his brief run as Disney CEO, calling him a "sniper".
What to watch next
- Reactions from Disney's current leadership and board of directors
- The impact on Disney's stock performance and investor confidence
- Potential responses from Bob Iger or his representatives
confidence 75%Sources used for this update (9)
- wdwnt.com — Former Disney CEO Bob Chapek Addresses 'Beef' with Bob Iger in New Interview
- variety.com — Why Disney CEO Bob Chapek Was Fired: Memoir Claims Against Bob Iger
- nypost.com — Ex-Disney CEO Bob Chapek says in new book ‘sniper’ Bob Iger ...
- finance.yahoo.com — Disney’s Bob Iger Accused of ‘Relentless’ 3-Year Campaign to ...
- www.thewrap.com — Former Disney CEO Bob Chapek Roasts Bob Iger in Book - The Wrap
- variety.com — Bob Chapek Still Feels ‘Let Down’ by Bob Iger and Disney ...
- finance.yahoo.com — Former Disney CEO Bob Chapek on being blindsided by Bob Iger
- www.clickorlando.com — Former Disney CEO breaks silence on ‘Don’t Say Gay,’ Ron DeSantis feud
- www.yahoo.com — Ousted Disney CEO defends park price hikes, says Iger's 'sabotage' got him fired
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Bob Chapek Slams Bob Iger in New Memoir Over Disney Firing
Former Disney Chief Executive Officer Bob Chapek released a new memoir targeting his predecessor, Bob Iger. Chapek accused Iger of orchestrating a relentless three-year campaign to undermine his leadership and force his termination. According to Chapek, Iger made it seem as if he had committed a terrible offense and wanted to see him fail. The book details Chapek's turbulent short tenure leading the entertainment giant, bringing the bitter executive conflict back into public view. Iger reportedly revisited Disney's failed succession and Chapek's weaknesses just days before the book's release.
Why it matters
The public feud highlights deep internal fractures during Disney's troubled executive transition. Chapek succeeded Iger in 2020 before being ousted and replaced by Iger's return to the top role. The memoir airs grievances about how the handover and subsequent corporate governance unfolded.
What is confirmed
- Bob Chapek accused Bob Iger of running a relentless three-year campaign to fire him.
- Chapek stated that Iger made it seem as if he had committed some terrible offense and wanted to see him fail.
- Bob Iger revisited Disney's failed succession and Chapek's weaknesses just days before the memoir's release.
Still unconfirmed
- Bob Chapek details the specific mechanics and internal corporate maneuvers of how Bob Iger allegedly undermined his short time leading Disney.
What to watch next
- Any direct public statement or response from Bob Iger regarding the specific allegations in the memoir
- Further book excerpts and media reactions concerning Disney's executive leadership
confidence 90%Sources used for this update (8)
- The New York Times — Disney’s Fired C.E.O. Bob Chapek Settles Scores With Bob Iger in New Book
- Variety — Ex-Disney CEO Bob Chapek Says Bob Iger Ran ‘Relentless Three-Year Campaign’ to Fire Him: ‘Made It Seem as If I Had Committed Some Terrible Offense’
- The Hollywood Reporter — How Bob Chapek’s Disney Dream Turned Into an Instant Nightmare: Bob Iger “Wanted to See Me Fail”
- Vanity Fair — Bob vs. Bob: In a New Memoir, Bob Chapek Details His Short Time Leading Disney—and Why He Believes Bob Iger “Undermined” Him
- wsj.com — Exclusive | Bob Chapek Is So Not Over Getting Fired From Disney
- Variety — 12 Takeaways From Ousted Disney CEO Bob Chapek’s New Book
- thatparkplace.com — Bob Iger Appears to Respond to Bob Chapek Allegations From Explosive Disney Memoir
- dapsmagic.com — Bob Chapek Plays Blame Game in Excerpts From New Book
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