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● TRACKER Updated 28d ago · 10 sources tracked

Exclusive model of Ferrari’s first electric car, Luce, sells for record $40 million

A one-off Ferrari Luce, the brand's first electric vehicle, sold for a record $40 million at a charity auction in Monterey. The bespoke car, identified as Chassis 0, was purchased by an 87-year-old billionaire from Florida. While the vehicle has been described as polarizing and hated by some, the sale marks it as the most expensive new car ever sold at auction. The car's design was influenced by Jony Ive, the former lead designer of Apple's most iconic products.

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  • ✓ Ferrari's first electric vehicle, the Luce, sold for $40 million at auction.
  • ✓ The vehicle was sold at a charity auction in Monterey.
  • ✓ The car is a bespoke one-off model.
  • ✓ The sale price is a record for the model.
🛡️ Source Corroboration: 10 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

The identity of the buyer as a Florida-based billionaire and the involvement of designer Jony Ive have been revealed.

Live updates

  1. Ferrari Luce EV sells for record $40 million at charity auction

    A one-off Ferrari Luce, the brand's first electric vehicle, sold for a record $40 million at a charity auction in Monterey. The bespoke car, identified as Chassis 0, was purchased by an 87-year-old billionaire from Florida. While the vehicle has been described as polarizing and hated by some, the sale marks it as the most expensive new car ever sold at auction. The car's design was influenced by Jony Ive, the former lead designer of Apple's most iconic products.

    Why it matters

    This sale represents Ferrari's first foray into the electric vehicle market. The record price signals high collector demand for bespoke EV one-offs despite mixed public reception of the car's design.

    What is confirmed

    • Ferrari's first electric vehicle, the Luce, sold for $40 million at auction.
    • The vehicle was sold at a charity auction in Monterey.
    • The car is a bespoke one-off model.
    • The sale price is a record for the model.

    Still unconfirmed

    • The vehicle is the most expensive new car ever sold at auction.

    What to watch next

    • Public disclosure of the charity receiving the auction proceeds.
    Sources used for this update (9)
    1. BBC — Ferrari's first ever electric car sold for record $40m at auction
    2. CNBC — Ferrari Luce: Polarizing EV becomes a $40 million collector’s item
    3. Reuters — Ferrari's bespoke Luce EV one-off fetches $40 million at charity auction
    4. Financial Times — Ferrari’s first EV auctioned off at record $40mn
    5. Fox Business — Ferrari's first EV sells for staggering $40M at Monterey auction
    6. CNN — Exclusive model of Ferrari’s first electric car, Luce, sells for record $40 million
    7. inc.com — Ferrari’s Hated EV Just Became the Most Expensive New Car Ever Sold at Auction
    8. duPont REGISTRY News — Revealed: The Billionaire Who Bought Ferrari Luce “Chassis 0” For $40 Million
    9. Luxurylaunches — This 87-year-old Florida billionaire who bought Apple shares at its 1980 IPO and never sold them has just paid $40 million for Ferrari’s first EV, shaped by Jony Ive, the designer behind Apple’s most iconic products
    confidence 90%
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