Exclusive | New Fund Backed by LVMH and Top Pro Athletes Invests in Activewear Brand
A luxury and athlete-backed investment fund called CHAMP has committed nearly $50 million to Rhoback, a fast-growing activewear brand. The fund includes partners such as Cowboys quarterback Dak Prescott and Pacers guard Tyrese Haliburton. Sources confirm the deal but disagree on whether it is CHAMP’s first investment or part of a broader strategy. Rhoback’s growth remains widely reported without challenge.
What changed
No new developments on the CHAMP fund or Rhoback investment since our last update; no military or sports-related claims intersect with this topic.
Live updates
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LVMH-backed CHAMP fund invests $50M in Rhoback as athlete-backed venture expands
confidence 92%A luxury and athlete-backed investment fund called CHAMP has committed nearly $50 million to Rhoback, a fast-growing activewear brand. The fund includes partners such as Cowboys quarterback Dak Prescott and Pacers guard Tyrese Haliburton. Sources confirm the deal but disagree on whether it is CHAMP’s first investment or part of a broader strategy. Rhoback’s growth remains widely reported without challenge.
What's confirmed:
- The CHAMP fund, backed by LVMH and top professional athletes including Dak Prescott and Tyrese Haliburton, has invested nearly $50 million in Rhoback, an activewear brand identified as one of America’s fastest-growing in its sector.
- Sources confirm the deal exists but differ on whether this marks CHAMP’s first investment or part of a broader strategy.
- Rhoback’s growth trajectory remains unchallenged across multiple reports.
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LVMH-backed athlete fund CHAMP invests $50m in Rhoback activewear
confidence 97%A new investment fund backed by LVMH and top professional athletes has made its debut by pouring nearly $50 million into Rhoback, an activewear brand identified as one of America’s fastest-growing in its sector. The fund, called CHAMP, includes partners like Cowboys quarterback Dak Prescott and Pacers guard Tyrese Haliburton. Sources confirm the deal but differ on whether this marks the fund’s first investment or part of a broader strategy. Rhoback’s growth trajectory remains unchallenged across multiple reports.
What's confirmed:
- CHAMP, a fund backed by LVMH and top professional athletes, has invested nearly $50 million in Rhoback, an activewear brand described as one of America’s fastest-growing in the active lifestyle apparel sector.
- LVMH, the luxury goods conglomerate, is a primary backer of the CHAMP fund, aligning its investment strategy with high-growth consumer brands.
- Athletes involved in CHAMP include Cowboys quarterback Dak Prescott and Indiana Pacers guard Tyrese Haliburton, though the full roster of athlete partners remains undisclosed.
- Rhoback’s rapid expansion and market position as a leader in activewear have been independently verified by multiple sources specializing in sports and retail.
Still unconfirmed:
- CHAMP’s $50 million Rhoback deal may represent only the first of multiple planned investments, though no further targets or timelines have been confirmed.
- The fund’s structure or additional athlete partners beyond Prescott and Haliburton could include other high-profile names, but no official list has been released.