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<rss version="2.0"><channel><title>Ferrari's first EV sells for staggering $40M at Monterey auction — Live Feed</title><link>https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Florida Billionaire Buys Ferrari Luce EV for $40 Million</title><link>https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction</link><guid isPermaLink="false">https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction#u46932</guid><pubDate>Sun, 23 Aug 2026 13:10:58 +0000</pubDate><description>An 87-year-old billionaire from Florida purchased Ferrari&amp;#039;s first electric vehicle, the Luce, for $40 million at a Monterey auction. The price far exceeded the initial $1.1 million estimate and was 62 times the original asking price. The one-of-a-kind SUV was developed through a collaboration with former Apple designer Jony Ive. This sale marks a record for the electric model, which has been described as polarizing by some observers.Why it mattersThe Luce represents Ferrari&amp;#039;s entry into the electric vehicle market. Its design partnership with Jony Ive connects the vehicle to the aest</description></item>
<item><title>Ferrari's first EV sells for $40M at Monterey auction</title><link>https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction</link><guid isPermaLink="false">https://www.live-feeds.com/feed/ferrari-s-first-ev-sells-for-staggering-40m-at-monterey-auction#u44982</guid><pubDate>Tue, 18 Aug 2026 22:26:02 +0000</pubDate><description>Ferrari&amp;#039;s first electric car, called the &amp;#039;Luce&amp;#039;, has been sold at an auction for a record $40 million. The exclusive model was designed in collaboration with Jony Ive, the designer behind Apple&amp;#039;s most iconic products. The sale took place at the Monterey auction, where it fetched a staggering price, making it a highly sought-after collector&amp;#039;s item.Why it mattersThis sale marks a significant milestone for Ferrari as it ventures into the electric vehicle market. The collaboration with Jony Ive, known for his work at Apple, adds to the car&amp;#039;s appeal. Ferrari&amp;#039;s ent</description></item>
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