https://www.live-feeds.com/feed/ford-fathom-will-be-more-than-just-an-f-150-lightning-do-overContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/ford-fathom-will-be-more-than-just-an-f-150-lightning-do-overhttps://www.live-feeds.com/feed/ford-fathom-will-be-more-than-just-an-f-150-lightning-do-over#u64573Fri, 11 Sep 2026 02:41:28 +0000Ford has discontinued the F-150 Lightning to prepare for the 2027 release of the Fathom electric pickup. The Fathom will start at under $30,000 and is designed as a distinct model rather than an update to the Lightning. Ford previously set a first-year sales target of 100,000 units for the vehicle. This shift coincides with a 3.53 percent increase in Ford stock prices driven by positive sentiment regarding the company's electric vehicle sales momentum.Why it mattersThe Fathom represents Ford's attempt to capture a lower price point in the electric truck market. While the Lightning to https://www.live-feeds.com/feed/ford-fathom-will-be-more-than-just-an-f-150-lightning-do-overhttps://www.live-feeds.com/feed/ford-fathom-will-be-more-than-just-an-f-150-lightning-do-over#u59509Mon, 07 Sep 2026 06:00:56 +0000Ford plans to launch the Fathom electric truck next year with a starting price of approximately $30,000. The company has set a sales target of 100,000 units within the first year of release. Recent testing for the vehicle took place in Las Vegas. While Ford aims for rapid adoption, analysts note that the F-150 Lightning required five years to reach a similar volume. The Fathom is positioned as a distinct model rather than a revised version of the Lightning.Why it mattersFord is attempting to capture a lower-cost EV segment to avoid previous failures in the electric market. This strategy places