https://www.live-feeds.com/feed/ford-wants-to-sell-100-000-fathoms-in-the-30k-ev-truck-s-first-yearContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/ford-wants-to-sell-100-000-fathoms-in-the-30k-ev-truck-s-first-yearhttps://www.live-feeds.com/feed/ford-wants-to-sell-100-000-fathoms-in-the-30k-ev-truck-s-first-year#u57722Sat, 05 Sep 2026 03:53:51 +0000Ford aims to sell 100,000 units of its new Fathom electric midsize pickup during its first year on the market. The vehicle is priced at $29,945 and has recently undergone testing in Las Vegas. While the low price point targets a broader market, reports indicate the truck may face significant towing compromises due to battery consumption and range limitations. Ford's CEO has promoted the vehicle via social media photos as the company attempts to avoid further failures in its electric vehicle segment.Why it mattersThe Fathom represents Ford's push into the sub-$30,000 EV market to comp