Ford Wants To Somehow Sell 100,000 Ford Fathom EVs In Its First Year — Live Feedhttps://www.live-feeds.com/feed/ford-wants-to-somehow-sell-100-000-ford-fathom-evs-in-its-first-yearContinuously updated, source-cited coverage. Ford Targets 100,000 First-Year Sales for Fathom Electric Truckhttps://www.live-feeds.com/feed/ford-wants-to-somehow-sell-100-000-ford-fathom-evs-in-its-first-yearhttps://www.live-feeds.com/feed/ford-wants-to-somehow-sell-100-000-ford-fathom-evs-in-its-first-year#u58192Sat, 05 Sep 2026 14:36:15 +0000Ford aims to sell 100,000 units of its new Fathom electric midsize pickup during its first year on the market. The vehicle is scheduled for release next year with a price point around $30,000. Recent activity includes the Ford CEO sharing images of the truck on social media and the company conducting vehicle testing in Las Vegas. This aggressive sales target positions the Fathom as a high-volume entry into the affordable EV truck market.Why it mattersThe Fathom enters a competitive segment where price is a primary barrier to EV adoption. By targeting a sub-$30,000 price point, Ford is attempti