FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions — Live Feedhttps://www.live-feeds.com/feed/ftc-alleges-amazon-illegally-made-20-billion-by-rigging-billions-of-ad-auctionsContinuously updated, source-cited coverage. FTC alleges Amazon illegally made $20 billion by rigging ad auctionshttps://www.live-feeds.com/feed/ftc-alleges-amazon-illegally-made-20-billion-by-rigging-billions-of-ad-auctionshttps://www.live-feeds.com/feed/ftc-alleges-amazon-illegally-made-20-billion-by-rigging-billions-of-ad-auctions#u55193Thu, 03 Sep 2026 05:26:11 +0000The US Federal Trade Commission (FTC) and 22 states have sued Amazon, alleging the e-commerce giant illegally made $20 billion by rigging billions of ad auctions and deceiving advertisers. The lawsuit claims Amazon secretly inflated ad prices through a complex system. This has led to a significant backlash against Amazon, with the company's stock falling after the lawsuit was filed.Why it mattersThe lawsuit against Amazon marks a significant escalation in regulatory scrutiny of the company's advertising business. Amazon's advertising revenue has grown substantially in recent yea