FTC Lawsuit Puts Amazon’s (AMZN) High-Margin Advertising Business in Focus — Live Feedhttps://www.live-feeds.com/feed/ftc-lawsuit-puts-amazon-s-amzn-high-margin-advertising-business-in-focusContinuously updated, source-cited coverage. FTC and 22 States Sue Amazon Over Alleged Secret Ad Price Inflationhttps://www.live-feeds.com/feed/ftc-lawsuit-puts-amazon-s-amzn-high-margin-advertising-business-in-focushttps://www.live-feeds.com/feed/ftc-lawsuit-puts-amazon-s-amzn-high-margin-advertising-business-in-focus#u55254Thu, 03 Sep 2026 07:06:08 +0000The U.S. Federal Trade Commission and 22 states have sued Amazon, alleging the company secretly inflated advertising prices for over seven years. The lawsuit claims Amazon used an undisclosed "soft reserve price" to force advertisers to pay more than competitive bidding would normally require. This scheme reportedly resulted in $20 billion in secret surcharges charged to sellers. The case specifically targets the Sponsored Products, Sponsored Brands, and Sponsored Display ad formats that appear on Amazon's website and mobile application.Why it mattersAmazon's advertising ar