https://www.live-feeds.com/feed/gap-taps-industry-veteran-to-revive-struggling-old-navy-brand-shares-jumpContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/gap-taps-industry-veteran-to-revive-struggling-old-navy-brand-shares-jumphttps://www.live-feeds.com/feed/gap-taps-industry-veteran-to-revive-struggling-old-navy-brand-shares-jump#u51487Sat, 29 Aug 2026 08:10:23 +0000Gap shares rose as much as 24.1% to a four-month high after the company appointed industry veteran Michael Francis as CEO of Old Navy. The leadership change follows a larger-than-expected drop in sales at the brand, which prompted Gap to lower its sales outlook. Despite the weakness at Old Navy, Gap increased its annual profit forecast due to the performance of its namesake brand. Investors reacted positively to the move to revive the struggling label.Why it mattersOld Navy is a key component of Gap's retail portfolio. The brand's recent sales failures have offset gains seen in other