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<rss version="2.0"><channel><title>General Mills ditches artificial colors in Lucky Charms, Trix — Live Feed</title><link>https://www.live-feeds.com/feed/general-mills-ditches-artificial-colors-in-lucky-charms-trix</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/general-mills-ditches-artificial-colors-in-lucky-charms-trix/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>General Mills removes artificial colors from all US cereals</title><link>https://www.live-feeds.com/feed/general-mills-ditches-artificial-colors-in-lucky-charms-trix</link><guid isPermaLink="false">https://www.live-feeds.com/feed/general-mills-ditches-artificial-colors-in-lucky-charms-trix#u51177</guid><pubDate>Sat, 29 Aug 2026 01:55:46 +0000</pubDate><description>General Mills has completed the removal of certified artificial colors from its entire United States cereal portfolio. This change includes high-profile brands such as Lucky Charms and Trix. The company has transitioned these products to use natural alternatives to achieve their characteristic colors. The shift marks the end of a companywide initiative to eliminate synthetic dyes from its American cereal offerings.Why it mattersThe move targets some of the most recognizable brands in the US market. Transitioning these specific products was previously viewed by some as nearly impossible due to </description></item>
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