https://www.live-feeds.com/feed/general-mills-ditches-artificial-dyes-in-cerealsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/general-mills-ditches-artificial-dyes-in-cerealshttps://www.live-feeds.com/feed/general-mills-ditches-artificial-dyes-in-cereals#u50881Fri, 28 Aug 2026 11:30:11 +0000General Mills has eliminated artificial colors from all of its cereals sold in the United States, including Lucky Charms and Trix. The company is replacing synthetic dyes with natural alternatives derived from fruits, vegetables, and spices such as paprika and turmeric to maintain product vibrancy. While the cereal portfolio is now clear of these additives, the company intends to remove artificial colors from its entire global product portfolio by the end of 2027.Why it mattersThe move aligns with a 2025 push by the Department of Health and Human Services to remove synthetic dyes from U.S. pro