‘GTA 6’ Presales ‘Far in Excess’ of Expectations Ahead of Next Week’s Launch, Take-Two CEO Says
Digital preorders for Grand Theft Auto VI are approaching eight million units as the release date draws near next week. Take-Two Interactive CEO reports that sales demand is far in excess of initial expectations and has reached unprecedented levels. PlayStation 5 owners account for the vast majority of current preorder demand. Amid this massive consumer interest, Take-Two has also raised its annual revenue and profit forecasts for the upcoming year, even as the company reported lower revenue in its latest earnings update prior to the game rollout.
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- ✓ Grand Theft Auto VI preorders are far in excess of what Take-Two expected ahead of next week's launch.
- ✓ Take-Two Interactive reported lower revenue ahead of the Grand Theft Auto VI launch.
- ✓ Take-Two lifted its annual revenue and profit forecasts as the Grand Theft Auto VI launch nears.
What changed
Take-Two Interactive reported lower revenue while simultaneously lifting its annual revenue and profit forecasts as Grand Theft Auto VI preorders exceeded expectations.
Live updates
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GTA 6 Preorders Far Exceed Expectations Ahead of Launch
Digital preorders for Grand Theft Auto VI are approaching eight million units as the release date draws near next week. Take-Two Interactive CEO reports that sales demand is far in excess of initial expectations and has reached unprecedented levels. PlayStation 5 owners account for the vast majority of current preorder demand. Amid this massive consumer interest, Take-Two has also raised its annual revenue and profit forecasts for the upcoming year, even as the company reported lower revenue in its latest earnings update prior to the game rollout.
Why it matters
Take-Two Interactive prepares for next week's release of Grand Theft Auto VI while consumer enthusiasm outpaces projections. The franchise has evolved into a massive cultural colossus, making its upcoming installments critical financial milestones for the publisher. The strong preorder performance prompted leadership to adjust yearly financial guidance upward as the market awaits the official launch.
What is confirmed
- Grand Theft Auto VI preorders are far in excess of what Take-Two expected ahead of next week's launch.
- Take-Two Interactive reported lower revenue ahead of the Grand Theft Auto VI launch.
- Take-Two lifted its annual revenue and profit forecasts as the Grand Theft Auto VI launch nears.
Still unconfirmed
- Grand Theft Auto 6 estimated digital pre-orders are near 8 million, with the PS5 claiming 74% of demand.
- Grand Theft Auto VI preorders have hit unprecedented levels according to earnings updates.
What to watch next
- Next week's official launch of Grand Theft Auto VI
- Final sales numbers and platform share data following release
confidence 95%Sources used for this update (8)
- Variety — ‘GTA 6’ Presales ‘Far in Excess’ of Expectations Ahead of Next Week’s Launch, Take-Two CEO Says
- The Guardian — Crime pays: how Grand Theft Auto became a cultural colossus
- Yahoo Finance — GTA 6 Estimated Digital Pre-Orders Near 8 Million, with PS5 Claiming 74% of Demand
- Kotaku — GTA 6 Pre-Orders Are Coming In ‘Far In Excess’ Of What Take-Two Expected, Says CEO
- TechPowerUp — GTA VI Pre-Orders Far Exceed Expectations Days Ahead of Launch
- WSJ — Take-Two Interactive Software Reports Lower Revenue Ahead of ‘GTA VI’ Launch
- Yahoo Finance — Earnings live updates: 'Grand Theft Auto VI' preorders hit 'unprecedented levels,' Take-Two CEO says
- Reuters — Take-Two lifts annual revenue, profit forecasts as 'GTA VI' launch nears
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