https://www.live-feeds.com/feed/hello-kitty-maker-ends-collab-with-japanese-spy-drama-after-backlash-in-chinaContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/hello-kitty-maker-ends-collab-with-japanese-spy-drama-after-backlash-in-chinahttps://www.live-feeds.com/feed/hello-kitty-maker-ends-collab-with-japanese-spy-drama-after-backlash-in-china#u171441Tue, 03 Nov 2026 08:20:49 +0000Sanrio has apologized and terminated its merchandise collaboration with the Japanese television series Vivant following a fierce backlash in China. Chinese state media and internet users strongly criticized the spy drama, condemning its depiction of ruthless Chinese agents and torture scenes as a deliberate smear and a way to stoke hostility. The controversy highlights the commercial risks foreign brands navigate in the Chinese market. Sanrio quickly scrapped the deal after receiving intense public pressure online.Why it mattersThe cancellation underscores the delicate balance foreign companie