https://www.live-feeds.com/feed/hello-kitty-maker-sanrio-cuts-ties-with-tv-spy-show-after-china-backlashContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/hello-kitty-maker-sanrio-cuts-ties-with-tv-spy-show-after-china-backlashhttps://www.live-feeds.com/feed/hello-kitty-maker-sanrio-cuts-ties-with-tv-spy-show-after-china-backlash#u173898Wed, 04 Nov 2026 11:06:10 +0000Sanrio has terminated its commercial tie-up with the Japanese television spy series Vivant following an intense public outcry in China. The company also issued a formal apology after Chinese state media accused the program of smearing China. The incident highlights the commercial pressures and intense scrutiny foreign brands face when operating within the lucrative Chinese market, where geopolitical tensions frequently spill over into consumer boycotts and corporate damage control.Why it mattersThe cancellation underscores the delicate balance foreign companies must maintain to protect their c