https://www.live-feeds.com/feed/here-s-how-google-advertising-antitrust-ruling-could-play-outContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/here-s-how-google-advertising-antitrust-ruling-could-play-outhttps://www.live-feeds.com/feed/here-s-how-google-advertising-antitrust-ruling-could-play-out#u78003Mon, 21 Sep 2026 00:25:20 +0000Judge Brinkema has ordered Google to implement several remedies to address its ad tech monopoly, including changing ad auction rules and sharing data. While the court refused to order the divestiture of AdX on September 2, 2026, the ruling targets the platform's 20% take rate. Google must also relax its ad tech rules and appoint an antitrust monitor to oversee compliance. These mandates aim to reduce Google's control over the advertising ecosystem, leading to immediate stock increases for competitors like PubMatic and Magnite.Why it mattersGoogle's dominance in the ad tech stack