Live Feeds
● LIVE Updated 59m ago · 15 sources tracked

Here’s the Google Pixel Tag

Google plans to launch the Pixel Tag, a pill-shaped item tracker priced around $34, during the Made by Google event on August 12. This device aims to compete with Apple AirTag and will integrate with the Find Hub ecosystem. The event will also feature the release of the Pixel 11 smartphone series. While some analysts question if the device will succeed if it mimics the AirTag too closely, it represents Google's effort to expand its first-party accessory ecosystem alongside new watches and phones.

RSS Source map (15)

What changed

Recent reports suggest the August 12 event may include four Pixel 11 phone models and a refreshed Pixel Watch.

Live updates

  1. Google Pixel Tag expected at August 12 Made by Google event

    Google plans to launch the Pixel Tag, a pill-shaped item tracker priced around $34, during the Made by Google event on August 12. This device aims to compete with Apple AirTag and will integrate with the Find Hub ecosystem. The event will also feature the release of the Pixel 11 smartphone series. While some analysts question if the device will succeed if it mimics the AirTag too closely, it represents Google's effort to expand its first-party accessory ecosystem alongside new watches and phones.

    Why it matters

    The Pixel Tag enters a market dominated by Apple and Samsung. Its success depends on how well it integrates with the broader Android ecosystem. This launch coincides with a hardware refresh across Google's mobile and wearable lines.

    What is confirmed

    • Google will hold a Made by Google event on August 12.
    • The Pixel 11 series of smartphones will be introduced at the August 12 event.

    Still unconfirmed

    • The Pixel Tag features a pill-shaped design.
    • The Pixel Tag will cost approximately $34.
    • The Pixel Tag will integrate with the Find Hub ecosystem.
    • Google will release four new Pixel 11 phone models.
    • A new or refreshed Pixel Watch will be announced.

    What to watch next

    • Official product confirmation at the August 12 event
    • Confirmed pricing for the Pixel Tag
    • Detailed specifications for the Pixel 11 lineup
    Sources used for this update (5)
    1. www.androidauthority.com — I’m glad Google is making the Pixel Tag, but I absolutely won’t buy one
    2. www.zdnet.com — Made by Google 2026: How to watch and what to expect from the big Pixel 11 event
    3. lifehacker.com — Made by Google 2026: What to Expect From the Pixel 11 Event
    4. www.zdnet.com — Google's new Pixel 11 series comes next week - here's what we know from leaks
    5. www.engadget.com — How to watch Google's Pixel 11 event
    confidence 80%

  2. Google Pixel Tag leaks reveal pill-shaped design and $34 price point

    Google is preparing to launch the Pixel Tag, a first-party item tracker designed to compete with Apple AirTag. Leaked details indicate the device features a pill-shaped design and will cost approximately $34. The tracker is expected to integrate with the Find Hub ecosystem. This hardware release coincides with the upcoming Made by Google event on August 12, which will also introduce the Pixel 11 series of smartphones.

    Why it matters

    Google is expanding its hardware ecosystem to provide a native tracking solution for Android users. This move addresses a gap in Google's product line compared to Apple's established AirTag network.

    What to watch next

    • The Made by Google event on August 12
    • Official pricing and availability for the Pixel Tag
    Sources used for this update (8)
    1. www.androidauthority.com — New Pixel 11 Pro leak highlights camera upgrades and more
    2. memeburn.com — Google Just Leaked Its AirTag Killer, It's Not What We'd Expect
    3. www.cnbctv18.com — Google Pixel 11 India pre-order details announced: All you need to know
    4. www.cnet.com — Google Pixel 11 Rumor Roundup: New Colors, Higher Prices and Lots of Leaks
    5. gizmodo.com — Google Is Teasing Some Kind of Notification Light on the Pixel 11’s Camera Bar
    6. www.androidauthority.com — Pixel Tag pricing leak sets up a direct showdown with Apple AirTag
    7. www.slashgear.com — Google Confirms 'Dynamic' Pixel Phone Pricing – Here's What That Could Mean
    8. 9to5google.com — Motorola Razr Fold gets a trade-in boost and freebies, making it a more enticing foldable
    confidence 60%

  3. Google Pixel Tag Leaked

    Multiple sources have leaked information about the Google Pixel Tag, which appears to be Google's answer to Apple's AirTag. The device is expected to be a tracking tag that can be used to locate lost items. While details are scarce, several sources have corroborated the existence of the Pixel Tag.

    Why it matters

    The Pixel Tag is likely to be a Bluetooth Low Energy (BLE) tracking device that can be attached to keys, wallets, or other items, allowing users to track their location using their smartphone. This move by Google is seen as a response to Apple's AirTag, which has gained popularity since its release. The Pixel Tag is expected to integrate with Google's Find My Device network, providing users with a way to locate their lost items.

    What is confirmed

    • Google is working on a Pixel Tag
    • The Pixel Tag is Google's answer to Apple's AirTag

    Still unconfirmed

    • The Pixel Tag might launch soon

    What to watch next

    • Official announcement from Google
    • Images or videos of the Pixel Tag
    • Release date of the Pixel Tag
    Sources used for this update (5)
    1. 9to5Google — This is the ‘Google Pixel Tag’
    2. The Verge — Google might launch a ‘Pixel Tag’
    3. Android Authority — Meet the Pixel Tag, Google's answer to the AirTag
    4. Lifehacker — Google's Take on Apple's AirTag May Have Just Leaked
    5. Droid Life — Here’s the Google Pixel Tag
    confidence 90%