Here's who Netflix just brought in to run content — Live Feedhttps://www.live-feeds.com/feed/here-s-who-netflix-just-brought-in-to-run-contentContinuously updated, source-cited coverage. Netflix Appoints Peter Rice as Chief Content Officerhttps://www.live-feeds.com/feed/here-s-who-netflix-just-brought-in-to-run-contenthttps://www.live-feeds.com/feed/here-s-who-netflix-just-brought-in-to-run-content#u137578Mon, 19 Oct 2026 22:51:08 +0000Netflix has named Peter Rice as its new Chief Content Officer, replacing Bela Bajaria. Rice is scheduled to begin his tenure on October 26. This executive shake-up follows the removal of Bajaria and coincides with a decline in Netflix stock. The company is implementing these leadership changes as part of a broader effort to revive growth in viewership. Separately, the streamer is beginning to report box office figures for the first time, starting with the awards contender La Bola Negra.Why it mattersThe Chief Content Officer oversees the strategy for original productions and licensed material.