https://www.live-feeds.com/feed/how-amazon-s-secret-ad-pricing-system-worked-according-to-the-ftcContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/how-amazon-s-secret-ad-pricing-system-worked-according-to-the-ftchttps://www.live-feeds.com/feed/how-amazon-s-secret-ad-pricing-system-worked-according-to-the-ftc#u55651Thu, 03 Sep 2026 12:31:22 +0000The FTC and 22 states have sued Amazon for allegedly using a secret surcharge system to inflate digital advertising prices. The lawsuit claims Amazon bypassed actual auction results to charge advertisers more than necessary, potentially generating $20 billion in excess revenue. The scheme affected Sponsored Products, Sponsored Brands, and Sponsored Display ads appearing on Amazon's website and app. Amazon is now represented by attorneys from Gibson, Dunn & Crutcher and Dunn Isaacson Rhee. New Jersey officials suggest these inflated costs may have been passed down to shoppers.Why it ma https://www.live-feeds.com/feed/how-amazon-s-secret-ad-pricing-system-worked-according-to-the-ftchttps://www.live-feeds.com/feed/how-amazon-s-secret-ad-pricing-system-worked-according-to-the-ftc#u54352Wed, 02 Sep 2026 04:05:49 +0000The US Federal Trade Commission (FTC) has filed a lawsuit against Amazon, alleging the company deceived advertisers with a secret pricing system that inflated ad prices. The lawsuit claims Amazon replaced actual ad-auction results with higher prices set by the company, potentially making $20 billion in extra revenue. The FTC and 22 states are accusing Amazon of secretly inflating ad prices.Why it mattersThis lawsuit is significant because it targets Amazon's high-margin advertising business, which is a major contributor to the company's revenue. The allegations suggest that Amazon&#0