How Apple stock usually reacts to big iPhone reveal events

Live updates

1. 3d ago

   Apple shares rebound following first foldable iPhone launch

   Apple stock recovered on September 10, one day after the company's annual fall event. The September 9 keynote featured the debut of the iPhone Duo, the company's first foldable phone, and the iPhone 18 Pro. This event marked the first launch under CEO John Ternus. While analysts previously expressed concern over pricing and the absence of a base iPhone 18 model, the immediate market dip was followed by a rebound in share price.

   Why it matters

   Historically, iPhone reveals create short-term volatility as investors weigh product innovation against pricing strategies. This event was notable for the leadership transition from Tim Cook to John Ternus.

   What is confirmed

   • Apple held a product event on September 9.
   • The event featured the first foldable iPhone and new watch series.
   • John Ternus led the company's first launch as CEO.
   • Apple stock rebounded the day after the reveal.

   What to watch next

   • Official pricing for the iPhone Duo
   • Quarterly sales figures for the iPhone 18 Pro
   • Analyst revisions on Apple's short-term financial pressure
   Sources used for this update (4)

   1. kotaku.com — GTA 6′
   2. www.cnbc.com — Apple event live updates: First foldable iPhone, new watch series expected as Ternus makes debut
   3. consent.yahoo.com — iPhone發布會後跌近0.3% 華爾街在等什麼？
   4. www.cnbc.com — Apple rebounds the day after the iPhone reveal
   confidence 100%
2. 6d ago

   Apple debuts iPhone Duo foldable at September 9 event

   Apple unveiled the iPhone Duo, its first foldable phone, along with the iPhone 18 Pro and new watches during its annual fall event in Cupertino. The event marks the first keynote held without Tim Cook. While the company introduced several product updates, analysts remain divided on the immediate stock impact. KeyBanc warned that the iPhone 18 Pro event could hit shares, and some observers suggest that high pricing or the absence of a base iPhone 18 model might cause short-term financial pressure.

   Why it matters

   Apple typically uses September launch events to drive hardware sales and influence stock performance. The introduction of a foldable device represents a significant shift in the company's phone lineup. Investors are monitoring whether these new products can offset potential headwinds from pricing strategies.

   What is confirmed

   • Apple unveiled its first foldable phone, the iPhone Duo, at its annual fall event in Cupertino.
   • The September 9 launch event included announcements for the iPhone 18 Pro and new watches.
   • The September 9 event began at 1PM ET / 10AM PT.

   Still unconfirmed

   • This was Apple's first keynote without Tim Cook.

   What to watch next

   • Market reaction to the iPhone Duo pricing
   • Official sales data for the iPhone 18 Pro
   • Louis Navellier's updated stock rating following the event
   Sources used for this update (10)

   1. www.zdnet.com — Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show
   2. www.cnet.com — How to Watch Apple’s ‘Surprise and Shine’ Event in September
   3. www.theverge.com — What to expect at Apple’s September 9th launch event
   4. Yahoo Finance — How Apple stock usually reacts to big iPhone reveal events
   5. AppleInsider — High prices and no base iPhone 18 could hurt Apple but only in the short term
   6. MacRumors — iPhone 18 Pro Event Could Hit Apple Shares, KeyBanc Warns
   7. The Globe and Mail — Will a foldable iPhone be enough to lift Apple’s stock?
   8. TIKR.com — Apple’s First Keynote Without Tim Cook. Here’s What the Stock Needs to Show
   9. thestreet.com — Louis Navellier’s Apple stock rating shifts massively ahead of ‘surprise and shine’ event
   10. finance.yahoo.com — Apple event live: iPhone Duo, iPhone 18 Pro & watches announced
   confidence 90%