https://www.live-feeds.com/feed/how-carter-s-is-refreshing-its-brand-to-reach-gen-z-millennial-parentsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/how-carter-s-is-refreshing-its-brand-to-reach-gen-z-millennial-parentshttps://www.live-feeds.com/feed/how-carter-s-is-refreshing-its-brand-to-reach-gen-z-millennial-parents#u71454Wed, 16 Sep 2026 22:15:39 +0000Children's clothing retailer Carter's is refreshing its brand identity to appeal to a new generation of parents. The company is implementing a new look and a brand refresh specifically designed to court Gen Z and millennial demographics. As part of this strategic shift, the retailer has introduced a new logo and launched the "Watch Them Glow" campaign. These changes signal a move to modernize the company's image to remain relevant to younger caregivers.Why it mattersThe shift targets parents from the Gen Z and millennial cohorts who now drive children's apparel pu