https://www.live-feeds.com/feed/how-draftkings-uses-a-i-to-target-the-gamblers-likeliest-to-loseContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/how-draftkings-uses-a-i-to-target-the-gamblers-likeliest-to-losehttps://www.live-feeds.com/feed/how-draftkings-uses-a-i-to-target-the-gamblers-likeliest-to-lose#u79007Mon, 21 Sep 2026 18:46:33 +0000DraftKings employed machine learning models to identify and target customers most likely to increase their betting losses after receiving promotions. A New York Times investigation reveals the company scored bettors by expected losses per incentive and utilized addiction markers to refine these targets. While the system focused on maximizing revenue from unprofitable gamblers, internal efforts to implement similar technology for addiction protection were reportedly stalled or suppressed. The company used these AI-driven insights to deploy bonus bets to the most vulnerable and responsive users.